BANGKOK.– Thailand has been a popular destination for medical tourists seeking a wide range of medical and wellness services, including cosmetic surgery, dental procedures, fertility treatments, and more. The country’s reputation for quality healthcare services has contributed to its growth in this sector.
Thailand’s reputation for traditional therapies, spa treatments, and holistic wellness practices has also contributed to its appeal as a health and wellness destination.
The Thai government has also actively supported the growth of the healthcare sector, including the implementation of policies to attract medical tourists and promote medical excellence.
Recently, Informa Markets (Thailand) gathered over 1,000 local and international food entrepreneurs from more than 45 countries around the globe to join Fi Asia 2023 (Food Ingredients Asia 2023) and over 460 dietary supplement and extract providers from 40 countries to Vitafoods Asia 2023 at the Queen Sirikit National Convention Center to reiterate its confidence in Thailand’s potential to become No.1 health hub in Asia.
Rungphech Chitanuwat, Asean Regional Director, Informa Markets (Thailand), revealed Thailand plays a crucial role, aside from being a wellness destination, to be a hub for global exports of food ingredients.
“Informa Markets aims at being another driver to advance the food industry, especially Future Food, and turn Thailand into a food and nutrition bank, as well as a convocation space for future food experts to ensure effortless accessibility for both operators and consumers,” Chitanuwat said.
At the same time, she added that dietary supplements are another industry that has witnessed a significant growth over recent years as global consumers shift their focus more to health and well-being.
“Apart from nutritious foods, they are also looking for dietary supplements of quality to nourish their physical needs, boost immunity, and prevent certain diseases, or taking care of skin health even more,” Chitanuwat said.
She said the growth of the dietary supplements market in Asia Pacific marked up to $187 billion and is expected to achieve $229 billion in 2025, at the growth rate of 6 percent.
Key markets are mainly China, Japan, India while markets of high growth potential are Indonesia, Malaysia and Singapore.
Likewise, the dietary supplements market in Thailand boasts constant growth, that is, from $190 billion in 2021 expectedly to $239 billion in 2025 at the growth rate of 9 percent.
“Fi Asia 2023 heightens the reputation of Asia’s No.1 event that unlocks opportunities for entrepreneurs to share and update global food trends, aiming at amplifying potential and ensuring local raw material and beverage operators are well-armed for the global arena. This year’s Fi Asia is revamped to give a more modern sense, solidifying our position as the taste maker, being a hub that gathers raw materials from every corner of the world. Thus, it proves Thailand’s potential to become a platform for raw material exports in the future,” Chitanuwat said.
The number of visitors who went to Fi Asia 2023 reached more than 21,000 while the trade value soared beyond 500 million baht. The event was also an economic stimulus, generating over 180 million baht spending of foreigners for Thailand.
With respect to Vitafoods Asia 2023, she said they target to propel Thailand toward becoming a “hub for dietary supplement and extract innovations, unlocking limitations in dietary extract quality, being a creditable manufacturer and solution provider to broadening opportunities for business connection.”
Aside from the numerous destinations Thailand is known for, the country’s food tourism also offers an unforgettable experience that tantalizes the taste buds and immerses one in a rich culinary culture.
Thailand’s cuisine is incredibly diverse, ranging from fiery curries in the south to aromatic and herby dishes in the north. Each region offers a unique flavor profile and culinary tradition.
The street food is also legendary. The bustling markets are a sensory overload of sights, sounds, and, of course, incredible aromas. It’s a chance to savor local delicacies prepared right in front of you.
Thai food emphasizes the use of fresh, locally sourced ingredients. The markets are filled with vibrant produce, aromatic herbs, and exotic fruits. Thailand is also a paradise for fruit lovers. Try mangosteen, rambutan, longan, and the notorious durian. Each fruit offers a unique and delicious experience.
Dishes like Pad Thai, Green Curry, Tom Yum Goong, and Mango Sticky Rice are just a few examples of the unforgettable flavors that will leave a lasting impression on one’s taste buds.
