From homes to offices, women have always been the pillars of society. However, not every woman is given the opportunity to fulfill their potential. Insular Life’s InLife Sheroes is the company’s flagship program for women empowerment with the aim to reach out to the relatively untapped segment of the women in the Philippines, especially women entrepreneurs who need life and health protection as well as financial solutions to expand their businesses.
For its fifth anniversary, Inlife Sheroes brought together veteran actress, singer and comedienne Mitch Valdez, multitalented performer Aryn Cristobal, stand-up performer Nicki Morena, and InLife Dreamweaver, the Megastar Sharon Cuneta for an afternoon program hosted by comedienne KaladKaren.
Executive chairperson and InLife Sheroes prime mover Nina D. Aguas shared that during its inception, the program had a goal of reaching 1 million Filipinas within 3 years. Now 5 years old, InLife Sheroes has reached more than 6.5 million Filipino women through various on-ground and online activities, focusing on 4 key areas, namely financial literacy, health and wellness, women-specific solutions, and access to social and business networks.
“InLife Sheroes will reach out to more Filipino women so that they become empowered through financial education and inclusion. This will be done through various digital/online and on-the-ground initiatives nationwide coupled with partnerships with various like-minded organizations,” she shared.
In order to accomplish these, InLife forged strategic partnerships with such organizations as the Philippine Business Coalition for Women Empowerment, the University of the Philippines — Manila’s Mu Sigma Phi, I Can Serve Foundation, Imaginable Impact, For The Women Foundation, Connected Women and major hospitals in the country among others, aside from its bancassurance partner UnionBank of the Philippines, associate Insular Health Care, and social commitment arm Insular Foundation, Inc.
InLife also recently launched a critical illness life insurance plan called Resilience Female Cancers, aimed at providing coverage for women who would suffer from nine kinds of cancers such as breast, ovarian, cervical, and endometrial cancer, uterine sarcomas, malignant mixed mullerian tumors, malignant germ cell tumors, fallopian tube cancer and leiomyosarcomas.
The anniversary celebration also saw the launch of the InLife Sheroes Awards. The Awards Program will honor Filipino women who embody the four pillars of InLife Sheroes: champions of financial education, advocates for physical and/or mental health and wellness, accomplished women who work for the benefit of women and business leaders whose products and services address women’s needs.
Nominations should be accompanied by a 500-word write up on the nominee’s profile, explaining her advocacies and endeavors, and must be sent to inlifesheroes@insular.com.ph from March 12 to August 15, 2024.
