Every day, millions of Filipinos across the country suffer from involuntary hunger. Philippine telecommunication giant Globe aims to help address this perennial concern when it launched its Hapag Movement.
The Hapag Movement leverages partnerships to raise funds and deliver critical support for affected families. It aims to rally Filipinos behind a collective effort to feed the hungry and provide empowering livelihood training. The initiative, which aims to benefit 100,000 families through its four-year course, is in line with Globe’s commitment to the United Nations Sustainable Development Goals.
The latest partner in this endeavor is the Rotary Club of Makati Business District (RCMBD), with whom Globe signed a 4-year partnership to raise funds for the hunger alleviation program.
Globe Group chief Sustainability and Corporate Communications officer Yoly Crisanto, Rotary Club of Makati Business District (RCMBD) Charter president Mache Torres Ackerman and Rachel Harisson, spokesperson and Hapag Movement project manager for RCMBD, sealed the partnership, along with Kyäni Philippines general manager Kate Bellosillo and renowned chef Jessie Sincioco, president and CEO of The Manna Cuisine Corporation.
At the event, P3 million was turned over to the Hapag Movement— the single largest donation it has so far received. This amount includes P1 million each from RCMBD, Kyäni, and Ackerman, who made the donation in her personal capacity.
“Millions of Filipinos experience involuntary hunger today, as they reel from the impact of the health crisis and recent economic shocks. Our partnership with Rotary comes at a crucial time as we hope to support more Filipinos in dire need. Together, we’ll be able to deliver life-enabling help to our kababayans,” said Crisanto.
“The Hapag Movement, led by Globe, is a noble initiative that aims to address a lingering and fundamental problem afflicting thousands of Filipino families. Its goals are aligned with the Rotary’s mission to advance better health and help alleviate poverty, and so it was such a natural choice for us and our district membership to support,” said Ackerman.
Meanwhile, Bellosillo said, “As a company that fosters health and wellness, our mission runs parallel with Globe’s Hapag Movement. We are happy to be on board in this project that aims to provide not only supplemental feeding but also livelihood training. This is a sustainable way to address hunger.”
“I’ve prepared tens of thousands of plates throughout my career as a chef. But the most important ones are those that serve to benefit our kababayans who struggle with involuntary hunger. It is, therefore, a great honor to serve the least and the hungry among our dear countrymen through the Hapag Movement,” said Chef Jessie.
RCMBD committed to raise a total P10 million in funds for the Hapag Movement through various initiatives involving the different Rotary Clubs and its District, individual, and corporate members nationwide.
