Joven Rita Pascual is into cosmetology and aesthetics doing hair transplant, hair restoration, and microblading. A multitasker herself, she honed her passion for hair and aesthetics at a young age. She pursued her master’s degree in business administration and was able to help physicians build up their practice from scratch.
The 35-year-old founder and chief executive of the Glow Plastic Surgery & Aesthetics, dubbed the premiere medical spa and plastic surgery clinic in the D.C. Metropolitan area, who recently visited the Philippines to explore a possible place for her new center, had to literally learn and understand many roles such as the clinical side, marketing side, business side, front desk side, and human resource.
Pascual knew she wanted to always come back to her roots and showcase her culture and educate everybody about the Philippines.
However, she felt melancholic as she knew that she wanted to get to a certain point but had to get a good grasp of everything she does. Pascual had to perfect her craft so she did a lot of non-surgical hair restoration and partnered with physicians to do the actual hair transplant surgeries.
She did the aesthetics and did her own and teamed up with plastic surgeons who started working for her.
Thereafter, she literally understood both the marketing and the branding side. At present, she now has about 10 highly-skilled plastic surgeons.
Known for its Celebrity Hair Restoration, The Glow offers head-to-toe surgical and non-surgical treatments and services.
The entrepreneur now runs two popular surgery and aesthetics centers in Washington D.C. and Virginia. She even purchased a surgery center and named it after her dad.
Pascual mentioned that she woke up one morning in tears as this was her vision but she wants to make sure her business will be successful in the United States first. She couldn’t believe she was in the country and about to open up a practice here. It’s a good feeling for her.
Teary eyed, she is constantly moving and thinking and doesn’t really think about what she has accomplished. According to Pascual, it feels great to be able to help her family — that’s all that matters to her.
She wants a spacious standalone facility so she can have an ambulatory center as well to put people to sleep. Although she wants it to have an aesthetic feel, she also wants it to be laidback.
The management, medical, and hair have been her thing. She mastered every department in running a business, now has about 50 employees, teaching them how to excel. Pascual wants them to do well, achieve, and really focus on what they love doing. She is very personable with each and every one of them.
Pascual said their family literally started from nothing; eight of them, including their parents, were in a little two bedrooms, have struggled, and had no help.
She thinks her goal is to do this and to also inspire other women that they could do it. This is what she wants to focus on and be more transparent about the journey than the actual surgery itself.
If she could create a platform in the States and bridge it here — that this is what we are, this is what we do, and this is how it looks — she is more than happy and she will do whatever it takes.
She and her team, composed of famous plastic surgeons, were busy doing about four surgeries a day. She tells both men and women that it is okay to do it because when they look good, they would feel good.
Pascual is optimistic about her new center here in the country where plastic surgery and aesthetic services are being accepted, and eyeing to build a great local team to ensure business success.
The beauty entrepreneur intends to have a mobile app to monitor weight loss. She is also searching for financing options so that the cost of procedures won’t be hefty for clients, making it easier for them.
With her clinic, she is not just highlighting the celebrities but also the other women who want to have a difference or transformation. Coming in, patients are already nervous, feeling down, and not happy with themselves.
But, what they’re trying to do is to educate them first as not everything is always a yes.
The clinic provides Lipo 360, Rhinoplasty, Hair Transplant and Eyebrow Transplant, as well as Clear & Brilliant, Vampire Facial and Microblading, among other surgery and aesthetic services.
Pascual aims to expand her business portfolio to include yacht services so that those who don’t have and can’t afford one will be able to experience the service. She has many fingers in every pie and takes care of her child.
She advised that people have only one life to live and there’s so much room for everyone. And anything that she could do to help, she’s always there.
Pascual hopes to see their patients obtain their goals, enhance their selfesteem, and they become happier. She said to keep going because it’s going to be hard but happy; to keep believing in oneself; and to extend a helping hand to others.
