Jessica Alba to step down from Honest Company

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Personal care and baby products maker Honest Company said on Tuesday its founder, actress Jessica Alba, would be stepping down from her role as the chief creative officer.

Alba, known for her roles in movies such as “Fantastic Four,” “Honey” and “Good Luck Chuck,” had founded the company in 2012 and it began trading on Nasdaq in 2021.

Honest said that Alba, who is shifting her energies to “new endeavors,” would continue to provide her support and leadership as a member of its board.

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Shares of the household products maker were up more than 2% in extended trading after the company also reaffirmed its full-year revenue and adjusted core profit forecasts provided in March.

Honest had reported a surprise profit for the fourth quarter in March, which it attributed to growth in its digital channel and benefits from price increases.

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