Dr. Sheena Joyce Bautista-Angeles, a certified Aesthetic Physician and CEO of Sheena’s Choice Skincare and Beauty, is a fast-rising beauty specialist who is now known for her personalized patient care and curated dermatological solutions.
Sheena’s Choice was born during the pandemic – with Dr. Sheena using social media to market her products as clinics were not allowed to open because of the lockdowns. “Even with the challenges of the pandemic, I still considered myself very lucky… my products were all sold out just days after launching online,” she said.
From products for skincare, weight loss, whitening, and oral healthcare, Sheena’s Choice helped women maintain their beauty and achieve younger-looking skin despite being in lockdown in their homes.
The brand name was inspired by Ye Jin, a businesswoman whose brand is “Seri’s Choice” in the popular K-drama “Crash Landing on You.” Sheena’s Choice is somewhat similar to the fictional Seri’s Choice as Dr. Sheena also personally curates the skincare regimen or treatment for each patient.
Curated dermatological solutions such as having a skincare regimen allow the skin to look younger and healthy. There is no “one skincare product that fits all.” “We don’t sell something that we really haven’t tried, or we don’t believe in,” Dr. Sheena said. “Each skincare product is carefully chosen, tested, and curated.”
As the pandemic restrictions are easing up, people are once again looking into their skin as they’re going out. Even though skincare products are very popular now — from local to international brands — a lot of consumers don’t know how to properly use them. This is where Dr. Sheena comes in as her personalized skincare considers a clients’ needs, budget, and even personality.
As of the moment, Sheena’s Choice Skincare and Beauty offers home service, which was very appropriate during the pandemic. Dr. Sheena also invested in various machines, which were brought to the homes of the patients. She has partnered with Merz Aesthetics to provide Ultherapy to her clients.
Ultherapy is a nonsurgical ultrasound technology used to kickstart collagen production and tighten skin. It is used to treat signs of aging such as skin sagging and wrinkles on the face, neck, and chest, as well as brow drooping. It harnesses ultrasound waves to heat up portions of your facial skin and in doing so, tighten it without damaging the surface, making your face younger and more radiant over time.
“Ultherapy is the gold standard for non-invasive skin lifting and tightening,” said Dr. Stephen Claudio, the Medical Affairs Manager of Merz Aesthetics. “It’s the gold standard because it is recognized by aesthetics experts worldwide — to be the only one with real-time visualization and declared by aesthetic experts to be a separate device entity from other energy-based devices for skin lifting and tightening.”
The future is bright and clear for Dr. Sheena, as she shared her plans. “In the near future, we would like to open a clinic and expand, and develop and look into more products. We also aim to expand our reach so more people can benefit from beautiful, healthy skin. With beautiful skin, you can also boost your morale and mental wellbeing.”
For more information, visit www.sheenaschoiceofficial.myshopify.com.
