MAYET dela Rosa’s journey began as a humble pawnshop, a family affair that later blossomed into a thriving jewelry business. With an inspiring tale of perseverance and a commitment to affordable luxury, Mayet and her husband Richard have created a brand synonymous with elegance and accessibility.
Mayet’s journey into the jewelry business was ignited by her brother’s success. Witnessing the transformation in his life through jewelry sales, she envisioned a path to prosperity. “I really wanted to get rich. That’s all. It’s that simple,” she shared. What started as a dream materialized into a brand with a purpose.
Transitioning from a pawnshop to a jewelry haven, Mayet dela Rosa opened its doors to the public in 2016, capturing the essence of Ongpin’s charm. The brand’s philosophy revolves around providing quality jewelry that anyone, regardless of their economic background, can afford. “Affordable luxury” is not just a slogan, but also a commitment to making fine jewelry accessible to all.
Mayet and Richard’s journey into the jewelry industry wasn’t just about buying and selling, it was also about creating. Their initial foray involved curating designs inspired by market trends. However, the turning point came when they ventured into customization, becoming known for crafting engagement and wedding rings.
The market segment, spanning from 20 to 60 years old, especially caters to young professionals, millennials, and Gen Zs seeking to express their unique identities. The brand’s in-house designers collaborate with customers, turning their visions into bespoke jewelry pieces.
Mayet dela Rosa not only offers beautifully-crafted jewelry but also ensures ethical and sustainable practices. A proud supporter of local craftsmanship, the brand sources gold locally, emphasizing the use of recycled materials. “Our priority is the ones that have been mined – scrap gold. The one that’s just being recycled,” said Richard. This approach not only contributes to sustainability but also keeps prices affordable.
Mayet dela Rosa stands out through innovation and customer-centric solutions. Richard acknowledged challenges like market saturation and alternative materials but emphasized the brand’s adaptability. The introduction of a “Phygital” store, combining physical and digital experiences, showcases Mayet’s commitment to evolving with the times.
The jewelry industry, globally affected by the pandemic, found unexpected resilience among Filipino consumers. Gold and jewelry, regarded as family investments, became a source of security during uncertain times. Richard noted, “Filipinos treat jewelry and gold as part of their family like an investment.”
Looking ahead, Mayet dela Rosa envisions expansion, aiming to be the convenience store for jewelry. Plans for franchising are likewise underway, emphasizing support for franchisees and an inclusive approach to making fine jewelry.
