Filipinos are passionate about both beauty pageants and fashion and this is best exemplified with the recent visit of reigning Miss Universe R’Bonney Nola Gabriel at Smilee Apparel’s factory to look into how the clothing company manufacturers its products.
The half-Filipina beauty queen made her first visit to the Philippines over the weekend to attend the Miss Universe Philippines pageant. A fashion designer by profession, Gabriel’s visit to the home-grown apparel manufacturing company aims to highlight Filipino fashion.

Smilee Apparel is a leading Filipino clothing brand renowned for its 100% Filipino-made shirts. With an unwavering dedication to quality and meticulous attention to detail, Smilee Apparel has established itself as a trusted name in the clothing industry. The brand showcases the hard work of Filipino workers and celebrates their craftsmanship.
The highly anticipated marks a momentous celebration of Filipino fashion and empowerment. It provides a platform to showcase the beauty of Filipino craftsmanship and emphasizes the importance of supporting local industries. Together, Gabriel and Smilee Apparel inspire individuals to contribute to the growth and success of the Filipino fashion scene.
Gabriel was also joined by newly crowned Miss Universe Philippines Michelle Dee and her runners-up – Miss Supranational Philippines 2023 Pauline Amelinckx and Miss Charm Philippines Krishnah Gravidez – during the visit.
The reigning Miss Universe is celebrated for her exceptional talent as a fashion designer, model, and advocate for women’s empowerment. Her inspiring journey serves as a guiding light, encouraging individuals across the country to pursue their dreams and create a positive impact.
The newly crowned beauty queens shared that Gabriel freely offered invaluable guidance and insights to the winners. Her experiences and journey inspire the winner to embrace their newfound platform, amplify their voice, and make a significant impact in promoting Filipino fashion and empowerment.
With R’Bonney Nola Gabriel and Smilee Apparel leading the way, the celebration of Filipino fashion and empowerment flourishes. Their collective efforts inspire individuals to take pride in their heritage, embrace their individuality, and contribute to the growth and success of the vibrant Filipino fashion industry.