Cigarette smoking has historically been the most popular way for adults to get their nicotine fix. However, this has changed with the introduction of alternative ways to consume nicotine such as vaping and heat-not-burn devices.
IQOS is one such product, using heated tobacco to create a vapor that delivers nicotine to its users without the combustion that comes with smoking cigarettes. While traditional cigarettes burn tobacco at high temperatures thereby producing smoke, heat, and ash-containing toxicants, IQOS heats tobacco below the burning point, releasing a nicotine-containing aerosol instead of smoke.
This process substantially reduces harmful chemicals compared to cigarette smoke. With a global presence spanning a decade and four years in the Philippines, IQOS has become a preferred choice for many adult smokers seeking an alternative to conventional cigarettes, delivering satisfaction without ash, smoke smell, or harmful byproducts. Because of this, it has enjoyed massive popularity, with many cigarette smokers switching to the device.
To celebrate its growing community and mark 10 years since the product was first launched, the brand hosted a multi-sensory event at the BGC Immersive. This one-of-a-kind experiential event is IQOS Philippines’ way of celebrating four years of redefining the smoking experience in the country and commemorating a decade of innovation in Japan.
The celebration featured a dazzling display of lights, sounds, and flavors, along with avant-garde LED displays, Japanese cuisine, mocktails, and entertainment, highlighting the latest IQOS ILUMA technology.
The BGC Immersive event demonstrated IQOS’s commitment to consumer satisfaction and highlighted the brand’s focus on providing a pleasurable and satisfying alternative to smoking. IQOS announced during the event an exclusive promotion offering club members the chance to experience the “IQOS Together X Sensorium” in Tokyo, Japan.
This unique, one-night-only event on October 19, will celebrate curiosity, creativity, and the community of IQOS users through innovative collaborators, artists, and interactive experiences. It invites legal-age consumers to explore the senses in a highly visual experience, in a city known for embracing the unexpected.
