MR. DIY Philippines, one of the largest home and life improvement retailers, newly launched its corporate social responsibility (CSR) program called A-OK (Acts of Kindness), a testament to how it focuses not only on its growth but also on uplifting the communities as well.
A leader with over 20 years of experience in various prestigious retail companies, Roselle Marisol Andaya, MR. DYI Philippines chief executive officer, has been critical in steering MR. DIY toward environment, social, and corporate governance, and has a passion and heart for the community.
“We are now 339 stores strong — with our latest opening at Culiat Town Center in Quezon City. We will continue to grow this year and the years to come,” Andaya stated.
And because of this, Andaya noted: “We really are abundantly grateful. Thus, our initiative to give back to the community through our MR DIY A-OK CSR campaign — our overarching CSR program where we enable and empower communities.”
Andaya also said MR. DIY goes the extra mile to ensure its approach is holistic, focusing on the communities it serves.
“Under this A-OK program, we will strive to create more meaningful initiatives and partnerships with both the public and the private sectors,” she added. These are partnerships and initiatives that are reflective of its programs, four pillars — family welfare, preservation and protection of environment, youth and education, and disaster preparedness.
“We are confident that with these renewed partnerships, we will be able to better listen to and focus on our communities to take care of them through our effective programs,” she shared.
Explaining the direction and the ideals of A-OK, Charles Salecina, MR. DIY Philippines senior marketing manager, said they are proud of the impact they make in each store they open because they want to do their part in building healthy local communities.
“We know how shopping is a social activity for the whole family, and we believe that each MR. DIY store is a sort of center for every community it serves where people come together to be happy, fulfill their wants, and meet their needs through more than our 18,000 products under 10 different categories,” Salecina also said.
“We are inspired from the early community engagements that we have moved to elevate our CSR into the Acts of Kindness campaign, and its four pillars,” he added.
Each partnership aligns with each of MR. DIY’s pillars. “We have undertaken this engagement with them because their endeavors and programs align with MR. DIY ideals of family welfare, youth and education, preservation and protection of the environment, and disaster preparedness.”
MR. DIY also signed several memoranda of agreement with its partners for its CSR events this year.
Through the generous support of valued customers, MR. DIY donated P375,074 to ABS-CBN Foundation Bantay Kalikasan, and planted 100 seedlings in the La Mesa watershed for the protection and preservation of the environment.
Collaborating with TV 5 Alagang Kapatid Foundation, MR. DIY raised funds for communities of mothers who lost their jobs during the pandemic, and upcycled bags from old clothes.
Over P200,000 cash was donated and Christmas food packages were shared with the mothers.
Last September 15, MR. DIY visited SOS Children’s Village in Ayala Alabang to bring some household products and food packages to eight families housed in the village. Fun activities like DIY Christmas decorations were made together with the children and their moms for the highlight of the visit.
Over 800 students from four primary schools in Bontoc, Mountain Province received MR. DIY school supplies. Meanwhile, parents of these children were also given some household and electrical products to help them with their daily living.
MR. DIY with GOM Football Center for Excellence supported young kids from Pangil, Laguna to foster wellness through sports, providing them with proper training uniforms and meals for their daily training. GOM Football Center for Excellence also trains young boys to be professional football players to compete in the national competition.
