ASCOTT EXPANDS IN PH: Home away from home

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International hospitality firm Ascott Group eyes to expand its portfolio in the Philippines to 31, adding 15 more, in two to five years.

Philip Barnes, Ascott Philippines country general manager, said the Group also hopes to bring into the country its other brands aside from the current five – namely Citadines, Somerset, Ascott, Lyf and Oakwood – out of the 15 globally.

Renowned for its expertise in serviced apartments, Ascott serve to compete with hotels in the Philippines as an option for long stay guests for both business and leisure travel.

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Barnes said set for opening this year are Citadines Bacolod, Somerset Valero Makati and Somerset Gorordo Cebu.

In 2025, Barnes said up for opening are Citadines Greenhills Manila, Ascott Double Dragon Pasay  and Citadines Paragon Davao.

Barnes said Ascott brings some innovations to some of its properties.

At the newly-opened Citadines Roces, the hybrid model – where some rooms do not have kitchens – was introduced.

Barnes said Ascott also incorporated some F&B (food and beverage) offerings in three properties.

Barnes also expressed the group’s interest to have more lyf, its co-living brand, in the Philippines. It now has two, one in Malate and one in Cebu.

Barnes is particularly excited over Ascott Double Dragon Pasay , a 350-room development that marks the brand’s foray into that area.

With Ascott’s experience for longer stay market, it is able to adapt personalization for guests.

A unit in Citadines Roces Quezon City.

“Guests are not here just for work. They also want to understand the culture, the cuisine, or how the Philippines works and how they can network. That’s been our unique selling point,” Barnes said.

One example is incorporating Filipino festivals in some of the activities within the properties.

Barnes said staycations on weekends are very popular for the bigger apartments especially for families.

“For serviced residences, we look at the space component. Our rooms are predominately a little bit bigger than what you get in a hotel. Guests can get groceries, they can sit in their apartment, they can cook themselves, they can relax as if it’s their own home. That’s our tagline is `a home away from home’,” Barnes said.

 

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