JUST two years since its inception, DM&A Co. has once again demonstrated its expertise in public relations by winning silver at the prestigious 60th Anvil Awards. The company secured an Anvil nod under the Public Relations Tools (Special Events) category for the outstanding execution of “Home Credit Philippines: Unlocking a New Decade of Credit Opportunities for Filipinos – A Press Event.”
“This recognition reflects DM&A Co.’s commitment to creating innovative and impactful campaigns for our clients. We are proud to have played a key role in celebrating Home Credit Philippines as it ushers in a new decade of empowering Filipino families,” said Michael E. Dugenia, Managing Partner at DM&A Co.
DM&A Co. External Director and Partner Alvin Marayan echoed this sentiment, stating, “Winning this Anvil Award is a testament to the synergy between our team and Home Credit Philippines. It show-cases our ability to craft meaningful narratives that connect our clients to their audiences.”
The campaign exceeded expectations, delivering outstanding results in media reach, coverage, and cost efficiency. It significantly expanded HCPH’s visibility across various sectors, underscoring the company’s mission to make financial services more accessible to Filipinos nationwide.
One of the standout stories to emerge from the event was the success of Home Credit’s Summer Campaign. The 0% interest financing on cooling appliances led to the sale of over 1,000 air-conditioning units per day, providing relief to Filipino families during the intense summer heat. Additionally, the event showcased how Home Credit’s installment plans made luxury items like iPhones more accessible to Filipinos.
Home Credit Philippines Chief Marketing Officer Sheila Paul high-lighted the importance of the collaboration. She said that “At Home Credit, we strive to make life’s essentials and aspirations within reach for every Filipino. This is evident in the campaigns we roll out throughout the year, including our Summer Campaign, Back-to-School Campaign, and Holiday Campaign. These initiatives enable us to offer our customers great deals, such as 0% interest installment plans.”
“This award reflects our collective effort to continuously innovate and meet the evolving needs of our customers. We are deeply grateful to our partners, especially DM&A Co., and to our loyal customers for their unwavering trust and support,” she added.
Organized by the Public Relations Society of the Philippines, the 60th Anvil Awards recognize the finest public relations campaigns through a rigorous selection process con-ducted by PR professionals and a multi-sectoral jury. The Awards culminated with the Gabi ng Parangal on January 28, 2025, at The Manila Hotel, where the year’s most outstanding PR campaigns were honored.