July 22, 2018, 9:22 pm
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Rapidly changing digital landscape requires talent to manage, expert

THE word ‘digital’ is everywhere. Even if a particular business or organization is nowhere near being digital, in its strictest sense, they still want to be called digital and thus employ activities to give this impression.

Organizations act this way because digital transformation has graduated from simply being a buzz phrase to a technology-driven advantage. Business leaders realize that if they do not digitize they get left behind. With the development of, or an update to, a new technology happening every minute, the digitalization of operations will bring about improvements in everything from supply chain management to customer relations.

ASG Technologies is one company that provides organizations with a unique and necessarily more modern approach to digital transformation. The thirty-year old company started with creating software and is now the only solutions provider for both information management and information technology systems.

Praveen Kumar, General Manager for the Asia Pacific region of ASG Technologies spoke with Malaya Business Insight specifically on succeeding in the information economy through digital transformation.

“ASG’s strength globally is in the financial sector but we provide solutions to practically every aspect of business. Depending on the maturity cycle of an organization, we can come in and disrupt the operations digitally to align to targets faster,” Praveen says about his company’s operations that started in the Philippines twelve years ago under Michael Moreto, who is currently Vice President for Sales for Southeast Asia.

The company believes that to enable companies to digitally transform it must first find, understand, use, manage and deliver information that will allow it to grow.

“So whatever kind of industry we are talking about, be it manufacturing, banking, media, service providers, companies of any kind, the way to start a meaningful transformation is to let the company know who it is and were it needs to go digitally. That is our core strength,” Kumar says.

As a solutions provider, ASG Technologies can work with any platform—Cloud or hybrid with IT systems management solutions that support traditional and modern digital initiatives so that businesses can operate more efficiently and effectively.

“We have done solutions that allowed companies to perform better in the space they are in because their IT infrastructure became so good, the cost of managing and running their internal IT systems were reduced and at the same time their productivity increased,” Moreto said describing the operations of an unnamed bank that used its hybrid systems to safely migrate to the Cloud.

In Asia, according to Moreto, more businesses are under significant pressure to accelerate and intensify their digital transformation plans. He handles the Southeast Asia operations both from the Philippine and Indonesia which he visits every three weeks. 

How does a company start its digital transformation journey, we ask Praveen.

“First, enterprises need to ask themselves what digital transformation means for different parts of their organization. And then why they see the need for digitalization. Why is important to the company. By doing so the company does not digitalize for digitalization’s sake, but rather take into full consideration what particular opportunities or challenges the business is facing, and how can that be addressed with technology,” Kumar stressed as he also points out how this mindset is crucial in identifying and defining a digital strategy. 

When asked what ASG Technologies can do to further transform the business process outsourcing (BPO) industry in the country, Kumar stressed on the optimization of talent to enable businesses to put technology in the heart of its operations.

Southeast Asia is known for its rapid and comprehensive adoption of technology, and the advance of the digital economy is disrupting traditional working patterns. The emergence of the Philippines’ millennial workforce is increasingly forcing employers to prioritize the employee experience – from mobility and technology, as well as the workplace of the future.

“The BPO industry is full of millennials. They are digital natives, and therefore it takes little or no training to be familiar with digital and the disruption it can bring,” Kumar points out. He further stresses that the millennial workforce sees technology as much more of a business facilitator rather than an end in and of itself. This aligns to current trends around digitization – and puts technology at the heart of a business. 

Twenty-first century talent will be in high demand, Kumar says, emphasizing how millennials choose not only whom to work for, but where, when, and how. Companies that recognize and adapt early to this new reality will not just drive greater collaboration and efficiency across their workforce but will also gain significant value in attracting, empowering, inspiring, and retaining the best young talent for continued growth and profitability.

The recent IDG Workplace of the Future 2017 study, sponsored by ASG Technologies, revealed that an approach fuelled by mobility and technology will engage and connect employees, boost loyalty and drive productivity. To attract top talent, enterprises must invest in office technologies that deliver the intuitive, easy-to-use, all-in-one experience that millennials are accustomed to in their daily lives. 

Twenty-first century talent will be in high demand – choosing not only whom to work for, but where, when and how. Companies that recognize and adapt early to this new reality will not just drive greater collaboration and efficiency across their workforce but will also gain significant value in attracting, empowering, inspiring and retaining the best young talent for continued growth and profitability. To do so, businesses must invest in office technologies that deliver an intuitive, easy-to-use, all-in one experience for these new employees, while of course, still allowing the business to retain control. 

Aligned to this thought is the challenge on how organizations can to unleash the creativity and innovation of their own people. A McKinsey report recently revealed that while more than 80 percent of executives acknowledge the crucial role innovation plays in an its growth strategy, only six percent are satisfied with the outcome of their business transformation.

Asked how the digital transformation rolls off from a business, both Kumar and Moreto agree that communicating the digital strategy, in a top to bottom fashion is the most reliable way of getting things done. This is because, according to Kumar, many businesses underestimate the momentum of digitization and forget to consider the behavioral changes necessary to succeed. That is why the optimization of talent is crucial.

Another crucial factor is how leaders must communicate the company’s digital strategy with a sense of purpose and shared goal. This is so that everyone can envision and work towards it. From there, the goal can easily be communicated to various parts of the organization. In many cases, businesses that start without a proper digital strategy or framework, fail quickly.

Partnering with a solutions provider that has digitally transformed many businesses is important.  ASG Technologies is proud to have served more than 3,000 customers worldwide in 60 countries and in top vertical markets including healthcare, financial services, insurance and government.
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