July 20, 2018, 4:41 am
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New Mitsubishi president in, new locally made Mirage out

As Mitsubishi Motors Philippines Corporation (MMPC) announced a change of leadership in the country, it simultaneously launched car number one of the locally assembled Mirage G4 sedan. 

Beginning August 1, 2017 Mutsuhiro Oshikiri takes over as MMPC’s new President and Chief Executive Officer, likewise the sales of the Mirage sedan, assembled under the Comprehensive Automotive Resurgence Strategy (CARS) program of the government will proceed at all Mitsubishi dealerships. 

“It is an important milestone again for Mitsubishi,” outgoing MMPC president Yoshiaki Kato said. He referred to the Mirage as one of the most loved cars in the country and that it was because of the support of the public that the company was able to further push forward the assembly of the sedan version of the car.

 “The Mirage represents what the company intends to achieve in the Philippines, that eventually we can produce more cars here to provide more employment and opportunities in the country,” Kato said in an interview. It was under his term that MMPC started assembly of the Mirage locally.

MMPC was the first automotive manufacturer to get a green light from the Department of Trade and Industry (DTI) Board of Investments (BOI) to participate in CARS program.  The first locally produced Mirage G4 hatchback was rolled-off and was presented to President Rodrigo Duterte last February. The first production unit of that car rolled of the company’s Sta. Rosa plant last June 2017.

Kato first came to MMPC in March 2015. At 49 he is so far, the youngest president and CEO at of MMPC, and stayed for only two years and four months, despite his stellar performance. Employees and colleagues, suppliers and partners of Mitsubishi recognized Kato’s excellent performance, driving the company towards several significant milestones.

These include the move from the aging Cainta plant to the refurbished facilities in Sta. Rosa, as well as the achievement of the record-breaking 61,400 unit sales of the company— so far the highest annual vehicle sales that MMPC was able to register.
Oshikiri, a Management Engineering graduate from Hosei University in Tokyo, joined Mitsubishi Motors Corporation of Japan as 



part of the Export Service Department. Four years later he was assigned to Syria to handle After Service business.

His long stay in Syria gave him experience in many parts of the business and in 1987 he became part of Mitsubishi Motors Australia Ltd. (MMAL) also handling After Sales Service until 1992 before being dispatched back to Japan where he handled the Oceana Department, Mitsubishi Motors Corp. (MMC).

For eight years since 1992 he was reassigned back to MMAL to support the EVP Sales and Marketing. In 2000 he became manager for the MMC ASEAN Department until 2004 when he was assigned to be the Chief Operating Officer of Mitsubishi Motors Thailand. Finally in 2012 he was assigned in Australia again, this time as CEO of MMAL after successful stints in the Caribbean and the North Asia sectors.

Oshikiri’s vast experience in handling various foreign markets under MMC and his expertise in the field of Marketing and After Sales is expected to drive MMPC to further success.

For his part Oshikiri in his short speech expressed his commitment to continue strengthening the company and the Mitsubishi brand for the benefit of its stakeholders most specifically its valued clients. 

In a statement to the press the company said it is pleased to welcome as well its new President and CEO.

“Mr. Mutsuhiro Oshikiri, as the company carry on its dedication to provide world-class products and services to the Philippine market… MMPC is highly confident to further years of progressive business with the new leadership.” the company said in a press statement.  (R.G.B. Tribdino)
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