November 24, 2017, 10:49 pm
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Mandaluyong before and after: The ‘Greenfield effect’

Mandaluyong City is emerging as a nexus of positive change and it is here where veteran real estate developer Greenfield Development Corp. is creating a metropolis of the future with its master planned Greenfield District development.

What used to be the  EDSA Central transportation hub on EDSA and Shaw boulevard in Mandaluyong City in the past decades is being transformed by Greenfield into the development that would benefit  future generations.

“Greenfield has always developed the property with the future in mind,” said Duane A.X. Santos, executive vice president and general manager of Greenfield. While for many years, the area had served good use as a strategic convergence point for commuters especially when the Metro Rail Transit (MRT) Line 3 was constructed almost 20 years ago. “We had to start reassessing its optimum use given the changing landscape of the metro,” Santos said. 

The Shaw MRT station is technically the central point of the stretch of the MRT link along EDSA. 

The 15-hectare area that includes the transport terminal and mall began being redeveloped into a mixed-use center that includes residential condominium, commercial and office structures.

The District was also designed to be “future-proof” with an integrated fiber-optic broadband Internet backbone—even way before the technology was popular in the country. 

“Greenfield District is a ‘smart’ community that was way ahead of its time when we launched it,” said Santos. 

Despite challenges as to investment in infrastructure and sales, Greenfield held on to its vision and it eventually paid off.

 Twin Oaks Place, the very first fiber-optic-to-the-home (FTTH) living concept, is now the pioneering residential community in the District, as more people started to realize the benefits of a “future-ready” lifestyle that enables unparalleled internet connectivity and remote home automation, among other benefits, in a master planned center within Metro Manila. 

Greenfield District has emerged as a convergence point of business, commerce and socio-civic activity in the metro. Its famed Greenfield Weekend Market has become a sought-after attraction that brings in visitors and patrons from all over Metro Manila.

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