February 20, 2017, 4:35 pm
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James Hardie educates consumers on benefits of fiber cement

James Hardie and Axeia empower communities with investment-worthy homes Inform Le Moubreza homeowners on using fiber cement boards to create better homes.

Renato Zagada, technical install lead for carpenters, gives participants a hands-on experience in cutting, nailing and installing the HardieFlex Boards during the workshop.

James Hardie, the leader in fiber cement technology, and Axeia Development Corp., affordable housing developer, recently conducted The Home Improvement and Livelihood Training Program in Sto. Tomas, Batangas, to inform Le Moubreza homeowners on how they can enhance their lives through better homes.

“As the first of its kind in Sto. Tomas community, The Home Improvement and Livelihood Training Program allowed us to guide Le Moubreza homeowners towards choosing the right, value-for-money materials for better home investments. We are grateful for the opportunity to share the benefits and advantages of HardieFlex fiber cement boards over plywood, and we are committed to spreading our knowledge to more communities across the Philippines,” said Trish Gimenez, account manager for  James Hardie.

Citing budget as a key consideration in home improvement decisions, community homeowners mostly bought “bare” unitsw ithout ceilings or bedroom partitions, only deciding on house materials when finally moving in.

James Hardie imparted its home improvement expertise and informedthe community on using durable, cost-efficient finishing products like HardieFlex fiber cement boards instead of plywood.

James Hardie’s HardieFlex fiber cement boards offer ease of use and installation, durability, versatility, and flexibility for various home applications. Made using sustainable materials, HardieFlex fiber cement boards can withstand harsh conditions including various weather conditions, fire, moisture, and termites, and are easy to cut and install. As they provide significant long-term cost savings, Le Moubreza homeowners look forward to investing on HardieFlex fiber cement boards.

“Progressive working class Filipinos would attest that healthy and sustainable living starts from the home. Given that the home is a primary lifestyle shaper, Axeia and James Hardie are committed towards delivering affordable, value-for-money 
homes to more Filipino communities, as part of their contribution towards nation-building,” said . Rizaldy Roda, head of Property Management Division, Axeia.
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