April 23, 2018, 7:47 am
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Hyundai breaks ground in Marikina as it reports positive 2017 results

HYUNDAI Asia Resources Inc. (HARI) reported positive year-to-date sales growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) segments as it opened a new dealership in Marikina. Both events capped the company’s performance for 2017. 

HARI’s sales grew by 12 percent from 30,469 units sold in January-November 2016 to 34,025 units sold in January-November 2017.  PC segment sales grew by 7 percent from 21,637 to 23,167 units sold, with top-selling Accent at the forefront with a phenomenal 34 percent growth from 11,156 to 14,899 units sold. Likewise, LCV sales rose by 23 percent from 8,832 to 10,858 units sold. 

Flagship vehicle Grand Starex remains the biggest contributor with 14 percent growth, from 3,371 to 3,832 units sold. Meanwhile, the trusty H-100 made a huge comeback with 59 percent growth, from 1,927 units to 3,066 units sold, capping the segment’s impressive performance and underscoring Hyundai’s commitment to empower local entrepreneurs with reliable and versatile mobility solutions.

As the record numbers came in, Shaw Automotive Resources, Inc. (SARI) led the groundbreaking ceremony of the Hyundai Marikina dealership along Sumulong Highway in Marikina City.

“We see the opportunity to further mobilize people in Marikina City, as it is a major gateway from Metro Manila to Rizal, and considered one of the richest cities in the Metro. We are optimistic that Hyundai Marikina will continue to bring in jobs, and provide the motoring needs of the community,” SARI President Felix Limcaoco III said. 

With this soon-to-rise dealership, the SARI group is out to beat its successful launching of Hyundai Cainta in 2016. Hyundai Cainta is the first in the HARI dealership network to embrace and implement the Hyundai New Dealership Experience (NDE). 

NDE defines Hyundai’s highest standards in contemporary customer experience. It encompasses the whole spectrum of the customer’s journey with Hyundai, that is, from the physical facilities that comply with Hyundai’s Global Dealership Space Identity (GDSI), to the warm and highly- knowledgeable Sales and After Sales team, to seamless connectivity with customers in the digital space. Add to this is the full integration of best green practices, not only in terms of design and construction, but also in day-to-day operations. 

“With Hyundai Marikina to complement Hyundai Cainta, Hyundai’s shared dreams of being the automotive force to reckon with in Eastern Metro Manila will soon be a reality,” affirmed HARI President and CEO Ma. Fe Perez-Agudo.
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