July 19, 2018, 3:53 am
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Hino leads actions for environment, transportation



TWO important events marked Hino Motors Philippines (HMP) July calendar. Almost at the same time as the company supported the Marikina Watershed restoration program, it further fortified its position as one of the country’s leading truck and bus manufacturers through its participation at the recently held PhilBus & Truck 2017.

The company has for many decades been at the forefront of environmental consciousness with energy efficient, and low exhuast emission engines. This consciousness is reaffirmed through a tree-planting activity held last July 15 in partnership with the Philippine Business for Social Progress (PBSP) at the vast Marikina watershed which extends all the way to Laguna de Bay.

The company reiterated its commitment to environmental sustainability through this project. Some fifty HMP volunteer-employees planted 1,250 agroforestry tree seedlings. In 2009, a huge portion of the watershed was damaged because of Typhoon Ondoy. Deforestation further down in the provinces of Rizal and Quezon, caused massive erosion destroying major portions of the mountains surrounding the Marikina Valley. The continuous rains caused the Marikina River to rise when some 18 inches or rain poured into the metropolis in 6 hours.

“Planting of tree seedlings is one of the best ways to prevent immense flooding brought about by strong typhoons. Our commitment to this project is aligned with our corporate mission to make the world a better place to live in by helping people and goods get where they need to go safely, economically and with environmental sustainability,” said HMP HR Manager Adelia Grimalt.

Just the day before the tree-planting activity, the company showcased two of its more popular products—the Hino Commuter Bus and the SS2P Tractor Head—at the PhilBus & Truck Show at the SMX Convention Center.

These two vehicles represent the company’s 40-year expertise in cargo and people transporter solutions. HMP has been a full-service shop catering to the bus and truck needs of small to medium businesses (SMBs) and has filled in orders for the large bus companies, distributors like Coca-Cola and freight forwarders. 

HMP’s high-quality and customized trucks can be built to specific needs from wing vans, to self loading cranes, refrigerated carriers and loaders. Its bus chassis & bodies offer a diverse line  styles and lengths from tourist buses to regular passenger buses which helps pave the way for a more sustainable transport system in the Philippines.

The Hino Commuter Bus, for example has a light but sturdy body structure and a seating capacity of 22 people. The compact design offers safety, reliability and comfort in travel. The SS2P Tractor Head, the newest addition to the Heavy-Duty 700 series, features a heavy-duty body powered by a Hino P11C engine with 16-speed transmission. The Euro 3-compliant unit boasts power steering, 400-liter tank capacity and up to 60,000kg of truck load.

Introducing the line up at the bus and truck show, HMP Chairman Mr. Vicente T. Mills, Jr. emphasized his company’s unique advantage, aside from its long presence in the country, its expertise in delivering what customers want in terms of the actual vehicle and the parts and service needed to keep these investments on the road.

“Transport operators are in constant need of buses and trucks that meet their requirements. HMP, with our legacy as a reliable transport provider, offers not only quality buses and trucks but chassis and truck body customization as well. HMP offers end-to-end services to our clients — from design, production to assembly of units and customized maintenance services. HMP has produced various customized vehicle bodies, including mobile hospitals, mobile libraries, mobile trial courts, and even Outdoor Broadcast vans. With its experience and expertise, HMP aims to be the “one-stop shop” every transport operator and businessman needs,” Mills, Jr. said. 

Both activities send a message of empowerment from the brand.

On one hand, the tree-planting was also a means of empowering local communities in Barangay Calawis, Antipolo City that were also affected by typhoon Ondoy. In addition, this is HMP’s way of helping households and industries across Metro Manila as the Marikina Watershed is a major source of groundwater reserves for the region. The company conducts various activities as part of its annual CSR program. These include medical missions, Brigada Eskwela and bloodletting projects. 

On the other hand, PhilBus, the Philippines’ leading international bus and truck exhibit, is a response to the government’s call to address the nation’s fast-growing transport and logistics needs resulting from the increased infrastructure budget. The exhibit brought together top Philippine truck and bus manufacturers, parts and accessories distributors, and service center operators, with Hino showing its prominence through its showcased products.
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