November 24, 2017, 2:04 pm
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Hino expands dealer network in NCR, Region 3

IF trucks sales are proof of a progressive economy, then Hino Motors Philippines (HMP) is right on the ball, opening two new dealerships last October. One is located in the heart of Manila while the other up North where agricultural commerce requires trucks to haul the goods.

In a span of two weeks, HMP inaugurated One Alliance Motor Source, Inc. (OAMSI) under the Broadway Motors Group (BMG) last October 12 and Hino Isabela last October 26.

To date, the additional dealerships totals to 18, the number of Hino sales and full service dealers. This continuous expansion serves as a testament of HMP’s undying commitment to providing high quality trucks, buses and automated services to the Filipino people.

Broadway Motors is one of the most respected automotive dealerships since 1961, having in its stable several car brands. Their continued success has been because if their strong customer care philosophy and powerful service and maintenance prowess. The company’s portfolio is now more comprehensive by the addition of Hino.

“Helping build the nation, is the key thrust of OAMSI through its Hino U.N. dealership,” BMG President and CEO Leoncio Lei Yee, Jr. stressed.

It is his company’s response to the national government’s call for private partners to become solutions providers that effectively participate in spurring economic growth and development in the transport and logistics industry. 

As Yee takes the reins as the company’s chief and actively participates to advance this agenda and contribute to the robust Philippine economy by providing quality vehicles necessary to support the demands of a fast-growing infrastructure.

“We extend our commitment to bring total customer satisfaction as a one-stop shop for all trucking needs in Manila. HMP will work hand in hand with Hino U.N. Avenue to ensure smooth operations,” HMP President Hiroshi Aoki said in response.

Two weeks after Hino U.N. was launched HMP executives travelled up North to strengthen its presence with the launch of Hino Isabela, as a full-service dealership, that offers the full range of trucks and buses from 300 light-duty truck series to 500 medium-duty truck series and 700 heavy-duty models to cater to the different and specific needs of each client. 

“Hino continues to strengthen its commitment as a total support provider by opening a new dealership here in Isabela. Hino understands the high demand for quality trucks and buses in Isabela, where the main business sector is agri-business. Hino Isabela will serve as the new business partner to ensure smooth logistic operations and supply chain management systems,” Aoki said.

In addition to being the country’s second largest province of the Philippines, Isabela is the “Regional Trade and Industrial Center of north-eastern Luzon” where agriculture is its biggest industry. As the country’s top corn producing province, it contributes 21 percent of the annual national yellow corn production. High-value agricultural crops grown in Isabela include monggo, tobacco, coffee, banana, and mango. Its livestock and poultry industries are also on the rise, especially dairy processing, hog production, cattle breeding, and commercial poultry raising.

 A growing number of foreign and local investors have selected Isabela as site of their business ventures. Leading car, motorcycle and truck manufacturers and many other companies entered the province over the past years.

 HMP has been engaged in the assembly and exclusive distribution of quality Hino trucks and buses in the Philippines for more than 40 years. HMP addresses the transport needs of businesses ranging from small and medium enterprises to big corporations by providing safe, durable and reliable trucks

“Hino remains in full throttle on further expanding our footprint nationwide. After a dealership opening in CDO and a ground breaking in General Santos Mindanao, we are also strengthening our presence in Metro Manila with opening of Hino U.N. Ave. and Hino Isabela,”Aoki concludes. (GREGORY E. BAUTISTA)
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