September 25, 2017, 3:35 am
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Ford PH hits record June sales as it kicks off driving program

Ford Philippines made two landmark annoucements last week, declaring a record June performance with retail sales increasing 17 percent year-over-year, as it launched the 10th year of its United Nations (UN) recognized Ford Driving Skills for Life (DSFL) program.

Ford PH sales climbed to 3,273 vehicles led by continued strong demand for the Everest, EcoSport and Ranger.

The record month helped Ford cap its all-time best quarterly performance, delivering retail sales from the April-June period of 8,922 vehicles.

“The wide popularity and strong appeal of the Everest, EcoSport and Ranger are continuing to drive our sales momentum this year,” said Lance Mosley, Managing Director, Ford Philippines.

The Everest SUV remained Ford’s best-selling vehicle in the country with June sales rising 8 percent from a year ago to 1,139 vehicles, helping drive its total year-to-date sales to 5,768 vehicles.

Engineered for the extraordinary, the Everest redefines consumer expectations for a mid-size SUV with its bold design and refined interior, off-road capability with on-road comfort.

The EcoSport compact SUV posted retail sales that jumped 15 percent from a year ago to 984 vehicles. Year-to-date sales of the EcoSport have increased 20 percent year-over-year to 5,225 vehicles, helping it remain one of the best-selling vehicles in the segment it helped to define.

June sales of the versatile Ranger pickup truck rose 40 percent year-over-year to 880 vehicles, driving its year-to-date sales up 16 percent to 4,596 vehicles. Available in a range of 15 variants in the Philippines, the ‘Built Ford Tough’ Ranger is the second-best selling pickup truck in the country.

Ford’s North American-built models also contributed to the record June and quarterly performances. June sales of the premium Explorer SUV rose 57 percent 137 vehicles, helping its second quarter sales increase 47 percent to 353 vehicles. The Mustang sports car delivered June sales of 69 vehicles, boosting its quarterly sales to 124 vehicles.

As the reports of the excellent sales bouyed the company’s image, it also kicked off the 10th year of its global Ford Driving Skills for Life (DSFL) program. Recognized by the United Nations-as a training initiative that educates drivers about smart and safe driving skills, the program has proved to help minimize road accidents and promote fuel-efficient driving. 

The kick-off of this year’s DSFL coincides with the implementation of the Department of Transportation’s Anti-Distracted Driving Law, which similar to Ford’s DSFL, aims to promote safe and disciplined driving among motorists to keep roads and passengers safe. 

“We’re proud to be celebrating the 10th of DSFL in the Philippines, and to continue helping raise awareness about driver and road safety, as well as the dangers of distracted driving,” said EJ Francisco, AVP, Communications, Ford Philippines.

This year, Ford is planning for at least 1,500 drivers to participate in the DSFL training sessions. A specific focus this year will be on public utility vehicle (PUV) drivers such as bus, jeepney, school bus, and taxi drivers, recognizing their role as motorists is critical in ensuring that roads and passenger journeys are safe. 

DSFL is also expanding this year to cover key areas and locations nationwide such as Rizal, Pampanga, Baguio, Batangas, Laguna, Cebu, and Davao.

“We’re expanding the program to reach more drivers around the country and instill the importance of driver discipline and road courtesy,” explained Francisco.

At this year’s kick-off, Ford is partnering with Uber Systems Inc. by providing DSFL sessions for around 200 Uber drivers from greater Manila. 

“We share Ford Philippines’ advocacy for road safety and are happy to take part in this endeavor. We believe this complements our own efforts to promote road safety with the use of technology,” says Uber GM Laurence Cua.

Since its local launch in 2008, more than 20,000 Filipinos have participated in sessions of the DSFL campaign, which has been customized for the Philippines to reflect the local driving environment and road conditions.

Working together with long-time partner Tuason Racing School, Ford provides an immersive and interactive training experience in its DSFL sessions. DSFL participants are provided with useful tips on vehicle maintenance, road safety measures, and fuel-efficient driving skills, as well as practical hands-on driving sessions to apply their learnings. 

The Driving Skills for Life program also includes seminars for Ford employees, licensed student drivers, customers, corporate fleet accounts and automotive enthusiasts such as car clubs. The seminars are set to be held at various Ford dealerships nationwide and at select colleges and universities.
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