July 21, 2018, 1:19 am
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Ford PH ends year with record sales, welcomes batch one of auto tech scholars

Ford Philippines (Ford PH) capped 2017 with a record best monthly performance in December. Total sales increased 45 percent year-over-year to 4,629 vehicles with the Everest, EcoSport and Ranger each delivering best-ever monthly sales to finish out the year on top.

 “The Everest, EcoSport, and Ranger continued to drive our retail performance in 2017 and remain among the leaders in their respective, highly competitive vehicle segments,” said Bertrand Lessard, managing director, Ford PH. 

As it did this it also ended the year with the graduation of its first batch of automotive technology scholars from the Don Bosco Makati Technical Vocational Education and Training (TVET) Center—a partnership between Ford PH and Don Bosco Manpower Skills Training Center.

Under this program, twenty-three underprivileged but deserving students successfully finished the 18-month automotive technician course after receiving full educational funding from Ford. 

The P1.7 million scholarship program is under the auspices of Ford Motor Fund and Global Giving International Grant Program.

Both events were seen as significant pivots in the company’s corporate life—one representing the continued patronage of the brand, the other reflects the company’s commitment to nation-building and improving the lives of those under its care. 

In terms of sales performance, the Everest remained Ford’s top-seller in the Philippines in 2017 with full-year sales rising slightly from the prior year to 12,455 vehicles. This included Everest’s all-time best month in December with sales increasing 48 percent year-over-year to 1,582 vehicles. 

The EcoSport compact SUV achieved a record full-year performance with sales rising 13 percent year-over-year to 11,299 vehicles. Record monthly sales for the EcoSport in December saw sales rise 29 percent to 1,450 vehicles. 

While the segment-defining Ranger delivered record sales in 2017 and remained the second best-selling pick-up truck in the Philippines with full-year sales increasing 31 percent to 10,658 vehicles. The Ranger’s exceptional year was capped by its best-ever month in December with sales increasing 87 percent year-over-year to 1,433 vehicles. 

The premium Explorer SUV delivered its best-ever full-year performance in 2017 with sales rising 9 percent to 1,125 vehicles. The Mustang also contributed to the record year with its own best full-year performance and sales increasing 28 percent from the prior year to 407 vehicles.

“We’re confident that we’ll carry our sales momentum into this year, while further building on our Ford customer and ownership service experience,” Lessard adds. 

The TVET program on the other hand had the students render on-the-job training hours at various Ford dealerships in EDSA, Otis, Balintawak, and Commonwealth, giving them the much-needed exposure in performing actual technical work while getting mentorship from Ford dealership employees. Ford is working with AMCHAM Foundation to deploy the graduates for employment after the graduation.

Aside from skills training, the scholars also participated in various activities such as team building, leadership training, resume writing and job interview workshops, and CSR activities as volunteers.

“Education is a ticket to a better future, that’s why we’re very happy for the first batch of Ford scholars for successfully completing the automotive technician course. We look forward to seeing them progress and find jobs so that they can help their families and become the next generation’s pool of automotive leaders,” Lessard said about the program.

“We thank Ford for helping us advance our advocacy of giving the youth access to education and the chance to be successful in life. It was an amazing journey for our scholars and we can’t wait to see how they will apply their learnings once they start working,” Fr. Jose Dindo Vitug, SDB, technical director, Don Bosco Manpower Skills Training Center expressed.

In 2016, Ford opened its first technical training facility at the Don Bosco Technical Institute – Makati as part of its commitment to educational development in the country. The P2.5 million training facility boasts of a classroom for 50 students, rotary vehicle lifts, and cabinets filled with specialized tools to enable hands-on training and simulation exercises.   

In other developments Ford PH continued the expansion of its dealer network in 2017 with the opening of three new dealerships in Roxas, Dumaguete, and Surigao, bringing the total number of Ford outlets around the country to 46. 

Last year the company launched a nationwide experiential roadshow last year, the “Ford Island Conquest,” to reach more customers and provide a first-hand experience with its vehicles by combining a scaled-down showroom with a unique and immersive test-drive environment.

Such activities are expected to continue this year.
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