February 25, 2018, 5:55 am
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Ford PH bags citations at media awards, bests won October sales records

THE prestigious Auto Focus Media’s Choice Awards (AFMCA) gave Ford Philippines received a string of citations for the safety features, engine performance and design of its vehicles.

Ford dominated the Safety category for Standard vehicles as the Ford Explorer took home the Best Safety Features award for the Large SUV/Crossover category while the Ford Ranger earned the Best Safety Features award for the Pick-up category.

The Ford Explorer also won the Best Design award for the Standard Large SUV/Crossover category while the Ford Mustang received the Best Engine Performance award for the Sports Car category.

“We are thankful to the organizers of the AFMCA as well as to our media partners for their continued trust and support to Ford. These citations inspire us to continuously offer vehicles with best-in-class features and capabilities as well as enhance the overall customer experience,” Rodel Gallega, Vice President for Marketing and Sales, Ford PH says.

Just a day before receiving the awards, the company announced that its October retail sales rose 5 percent year-over-year to 2,598 vehicles, driven by the strong demand for the EcoSport, Everest, and Ranger.

The EcoSport compact SUV led Ford’s October performance with sales rising 9 percent from a year ago to 889 vehicles, pushing year-to-date sales up 12 percent to 8,739 vehicles. While the Everest mid-size SUV delivered a 2.5 percent year-on-year growth of 825 vehicles, bringing year-to-date sales to 9,773 vehicles. The ‘Built Ford Tough’ Ranger increased 10 percent year-on-year to 721 vehicles with year-to-date sales 24 percent to 8,222 vehicles.

In the luxury front, the premium Explorer SUV saw retail sales rise 22 percent from a year ago to 89 vehicles, pushing year-to-date sales up 9 percent to 932 vehicles. While the highly prized, but not attainable to many Mustang sports car delivered sales of 45 vehicles, boosting year-to-date sales up 25 percent to 340 units.

“Our biggest-selling nameplates continued to boost our retail performance in October. We expect demand to continue through year-end, as consumers continue to pull ahead purchases ahead of the new auto excise tax structure coming into effect,” Gallega commented on the good sales performance.

AFMCA is an annual award-giving body that recognizes the automobile industry’s continuing efforts to provide car owners and motorists with the best on-board features, styling, performance and overall value. A select group of recognized motoring media professionals and practitioners comprised the AFMCA Voters’ Panel. (GEB)
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