April 23, 2018, 7:47 am
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Caltex flexes retail powers with new stations

EIGHT years of shared commitment and solid partnership were highlighted as the Philippine Seven Corporation (PSC), the exclusive licensor of global convenience store chain giant 7-Eleven, and Chevron Philippines, Inc. (CPI), the marketer of the Caltex fuel brand, celebrated the recent landmark opening of the 100th 7-Eleven-Caltex store at the Aseana Square along Macapagal Avenue in Pasay City.

As this happened the petrochemical giant continued to fortify its position as one of the country’s leading fuel brands with the opening of five new stations across the country in the last two months.

The newly opened 7-Eleven “C-store,” brings to 2,209 the total number of outlets the convenient store giant runs all over the country. It is expected to further accelerate the aligned growth prospects of PSC and CPI for the coming years. Both PSC and CPI vowed to continue innovative efforts to deliver products and convenient services that will enhance overall customer experience.

The five new gasoline stations are part of Caltex efforts to expand its retail presence and bring Caltex with Techron Clean and Glide formulation closer to more Filipino motorists. Caltex has opened 19 new service stations during this year’s second half alone.

The new Caltex stations opened in General Tinio Extension, Cabanatuan City, Nueva Ecija; National Highway, Ligao, Albay; National Highway, Cumadcad, Castilla, Sorsogon; Mac Arthur Highway, Tablac, Candon, Ilocos Sur; and in Panabo Wharf Road, Panabo, Davao del Norte.

These strategic locations cater not just to residents and businesses but also to the growing number of local and foreign tourists exploring nearby attractions.

Caltex has been targeting regions around the country that are experiencing economic boom such as Regions 1, 3, 5 and 11. Semester reports from the National Economic and Development Authority show the three regions posting steady growth rate on the back of high tourist volume, more capital investments and a thriving services sector.

“These new Caltex stations also serve as a testament to the trust and confidence retailers have for the Caltex brand. CPI will continue strengthening its partnership with branded marketers and retailers to be of further service to the increasingly mobile Filipino community,” CPI Country Chairman Louie Zhang shared.

All Caltex service stations offer Caltex Silver with Techron, Caltex Platinum with Techron and Caltex Diesel with Techron. Caltex with Techron is Euro 4-compliant and comes with the new Clean and Glide formulation which deliver lower emissions, higher performance, and cleaner engines.

Meanwhile in his welcome speech, at the launch of 7-Eleven store no. 100 at the Caltex station in Aseana Square, Zhang said he is pleased to witness the milestone occasion that reflected the successful and enduring collaboration between the two leading enterprises.

“We thank our partners for making this successful opening happen. This is really something important for us. We are committed to making this partnership stronger. Our eight years of partnership has built success and confidence and will continue to inspire us to bring this business to even greater heights. We are looking forward to seeing more joint endeavours, with this milestone serving as a foundation for more successful projects ahead.,” Zhang expressed. 

For his part, Jose Victor Paterno, President and CEO of PSC, congratulated the team-up of PSC and CPI, acknowledging how it revolutionized the brand of convenience in the country while strategically leveraging the marketing and retail strengths of both organizations. He said the two organizations continue to share a commitment to serve and provide services for customers – from everyday passers-by to motorists in the metro as well as in key provinces and cities in the country.

“In other countries such as the US, convenience and fuel go side by side. In the Philippines, while car ownership is still an emerging market, we see this increasing segment as a factor that will help accelerate our expansion, more store openings together with Chevron,” Paterno emphasized.        

The creation of the 7-Eleven-Caltex store format, according to Paterno, has spawned greater convenience features that allow consumers access to round-the-clock services and grab-and-go food, grocery supplies and fuel refilling --- all in one strategic location.

“The value-added offering for customers and motorists, which 7-Eleven stores and Caltex refilling stations have served dutifully in the past eight years, has and still is dynamically reshaping the landscape of modern retail convenience in the Philippines. We are proud to be long-standing partners in the industry. As the pioneers of this concept, we are looking forward to deliver more products, services and exciting deals to our loyal patrons,” he said.

What’s unique with the partnership is its franchising approach. The retailers from Caltex were given the first option to franchise. If the retailers are not keen about the option, we (PSC) can operate it as a company-owned store or award it to another franchisee. It ushered a great many advantages. Also, it brought new and diversified customers for both sides.  By offering the option to operate a C-store on the same site as a gasoline station, not only did the strategy enhance the standards of convenience but also maximized the income generation for both,” Francis Medina, PSC Business Development Unit Head, said as he lauded the successful alliance between the two industry leaders. “

In line with its 2017 expansion target, Medina revealed that the company will continue to scale up its C-store network with the opening of 25 more 7-Eleven-Caltex branches in the provinces, specifically in the Visayas and Mindanao. 

“We are well poised to meet our growth goals as we end 2017,” he shared.

These new territories, according to him, will further cement 7-Eleven’s dominant presence across the country. “The company, which is deeply motivated by this milestone along with the momentum that came about from other significant ventures in the recent months, is positively looking to add C-stores. The new territories that will open up hopefully by next year include Region 2, Mindoro (Calapan) and Tacloban (Ormoc),” said Medina.
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