September 21, 2017, 8:15 pm
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Accent leads Hyundai sales increase, as brand shows off CV line

Hyundai Asia Resources Inc. (HARI) released its June 2017 sales numbers showing that it breachedits target, closing the month with 3,203 units. First semester sales hit 17,364 which is up by 6 percent compared to 16,362 units sold in the same period last year. 

As this was happening, the company showcased its H350 luxury van along with the other Hyundai trucks and buses at the Philippines Bus & Truck (PhilBus & Truck) Expo 2017 last July 14 to July 16 at the SMX Convention Center, Pasay City.

“HARI’s aggressive growth in the first half of 2017 is a strong testament to the impact we have set in the hearts of the Filipino people,” Ma. Fe Perez-Agudo, HARI President and CEO said.

At the same time, during the launch of the Hyundai booth as the truck expo, Agudo emphasized her company’s “commitment to broaden their corporate horizon.”

“As we position the HARI Commercial Vehicle Division to be the Filipino’s lifetime provider of sustainable customer solutions in freight, payload, and mass mobility needs, we open new venues to drive the ascent of the Philippine economy,” she emphasized.

Asked what particular factor affected Hyundai’s excellent performance,Agudo mentioned it was the  responsive automotive market that led the growth.

“Together with high-quality, best-in-class, and customer-focused products and services, keep us on track for another record-breaking year,” she pointed out.

HARI’s favorable performance in the passenger car (PC) segment pushed sales up by 7 percent from 11,207 units in the first half of 2016 to 12,037 units in the same period of 2017. The Accent, was credited for the sales increase with 7,711 units sold in 2017.

“Most of the Accents we sold were used for Uber and Grab,” a sales representative from Hyundai Marikina commented.

The light commercial vehicles (LCV) segment posted a total 1st semester sales of 5,327 units, a 3 percent jump from the previous year’s 5,155 sales. Segment growth was largely attributed to good salesof the H-100 utility truck. The company is also focused on selling the H350 luxury van which boasts of over 6-feet of headroom through its walk through cabin.

The increasing focus on the passenger and cargo transport segment is the reason for it being one of the major participants in this year’s PhilBus & Truck show, where the durability and versatility of Hyundai’s commercial vehicles were showcased.

“Their durability leads to business sustainability. These are vehicles that offer more flexibility in moving goods because of their dependable and balanced design. They are designed to move businesses for the long haul without sacrificing efficiency,” Agudo said.

“Our buses don’t only look good; they are also much safer than the usual ones plying our streets. Transport operation owners can trust and be truly proud of them because of their cutting-edge design, comfort, global quality standards, reliable build, and exceptional performance,” Perez-Agudo said about Hyundai buses.

The addition of Hyundai trucks and buses to HARI’s product line-up reflects the company’s consistent growth. At the celebration of their 16th anniversary after being appointed by Hyundai Motor Company (HMC) of South Korea as the official Philippine distributor of Hyundai vehicles in 2001, the company has also recently bagged the HMC Global Distributor of the Year award in Seoul, South Korea last May 2017.
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