October 23, 2017, 5:51 pm
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14th Citi Microentrepreneurship Awards winners recognized in home-based celebrations

Awardees of the 14th Citi Microentrepreneurship Awards (CMA) for 2016 were recently feted in their hometowns, as program hosts Bangko Sentral ng Pilipinas (BSP), Citi Philippines and Microfinance Council of the Philippines (MCPI) campaigned to celebrate their pioneering work through community town halls.

In these town halls, the eight winners from Luzon, Visayas and Mindanao were joined by family members, friends, and co-members from their respective microfinance institutions.

Luzon Regional Awardee Richel Vargas, the tailor-turned-producer and seller of accessories for bicycle and motorcycle riders, brought a message of hope, perseverance, and encouragement to her employees, relatives, neighbors and friends in Antipolo City, Rizal.

Aneth Lim, Citi Philippines Director for Public Affairs and Corporate Citizenship, joined the community celebration for Vargas. In her remarks, she said, “Richel was honored along with 7 other awardees in a big celebration last December. But we came here today because this celebration is for you – to toast her success, and to showcase how microfinance can be your partner in setting up or growing a successful and award-winning micro business.” 

Lim added, “This is our 14th year of honoring micro economic heroes around the country, and these intimate town halls are our way of bringing inspiration to communities to show them that they can be our next awardees.”

First Macro Bank, the microcredit institution that provided Vargas with seed capital, was represented by its president Reginald Ocampo, who encouraged those present to try their hand in business as well, citing her story as one worth emulating.

Vargas’ remarks highlighted the values of humility and staying true to oneself: “Be brave for you are bound to encounter many challenges. Always practice honesty and learn to be a team player.”
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