October 24, 2017, 5:48 pm
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1 Philippine Peso = 0.07134 UAE Dirham
1 Philippine Peso = 2.20455 Albanian Lek
1 Philippine Peso = 0.03458 Neth Antilles Guilder
1 Philippine Peso = 0.33662 Argentine Peso
1 Philippine Peso = 0.02487 Australian Dollar
1 Philippine Peso = 0.03458 Aruba Florin
1 Philippine Peso = 0.03885 Barbados Dollar
1 Philippine Peso = 1.60625 Bangladesh Taka
1 Philippine Peso = 0.03236 Bulgarian Lev
1 Philippine Peso = 0.00733 Bahraini Dinar
1 Philippine Peso = 33.77953 Burundi Franc
1 Philippine Peso = 0.01943 Bermuda Dollar
1 Philippine Peso = 0.02645 Brunei Dollar
1 Philippine Peso = 0.13326 Bolivian Boliviano
1 Philippine Peso = 0.06247 Brazilian Real
1 Philippine Peso = 0.01943 Bahamian Dollar
1 Philippine Peso = 1.26263 Bhutan Ngultrum
1 Philippine Peso = 0.2012 Botswana Pula
1 Philippine Peso = 388.88889 Belarus Ruble
1 Philippine Peso = 0.03881 Belize Dollar
1 Philippine Peso = 0.02456 Canadian Dollar
1 Philippine Peso = 0.01915 Swiss Franc
1 Philippine Peso = 12.27409 Chilean Peso
1 Philippine Peso = 0.12894 Chinese Yuan
1 Philippine Peso = 57.24748 Colombian Peso
1 Philippine Peso = 10.99748 Costa Rica Colon
1 Philippine Peso = 0.01943 Cuban Peso
1 Philippine Peso = 1.82304 Cape Verde Escudo
1 Philippine Peso = 0.42383 Czech Koruna
1 Philippine Peso = 3.43493 Djibouti Franc
1 Philippine Peso = 0.12305 Danish Krone
1 Philippine Peso = 0.91725 Dominican Peso
1 Philippine Peso = 2.22277 Algerian Dinar
1 Philippine Peso = 0.25859 Estonian Kroon
1 Philippine Peso = 0.34188 Egyptian Pound
1 Philippine Peso = 0.52409 Ethiopian Birr
1 Philippine Peso = 0.01653 Euro
1 Philippine Peso = 0.03972 Fiji Dollar
1 Philippine Peso = 0.01475 Falkland Islands Pound
1 Philippine Peso = 0.01472 British Pound
1 Philippine Peso = 0.08496 Ghanaian Cedi
1 Philippine Peso = 0.91414 Gambian Dalasi
1 Philippine Peso = 174.78632 Guinea Franc
1 Philippine Peso = 0.14265 Guatemala Quetzal
1 Philippine Peso = 3.93765 Guyana Dollar
1 Philippine Peso = 0.15157 Hong Kong Dollar
1 Philippine Peso = 0.45491 Honduras Lempira
1 Philippine Peso = 0.12399 Croatian Kuna
1 Philippine Peso = 1.18939 Haiti Gourde
1 Philippine Peso = 5.08741 Hungarian Forint
1 Philippine Peso = 263.01476 Indonesian Rupiah
1 Philippine Peso = 0.06781 Israeli Shekel
1 Philippine Peso = 1.26296 Indian Rupee
1 Philippine Peso = 22.669 Iraqi Dinar
1 Philippine Peso = 667.07459 Iran Rial
1 Philippine Peso = 2.04662 Iceland Krona
1 Philippine Peso = 2.45552 Jamaican Dollar
1 Philippine Peso = 0.01374 Jordanian Dinar
1 Philippine Peso = 2.20812 Japanese Yen
1 Philippine Peso = 2.00952 Kenyan Shilling
1 Philippine Peso = 1.32896 Kyrgyzstan Som
1 Philippine Peso = 78.1857 Cambodia Riel
1 Philippine Peso = 8.06566 Comoros Franc
1 Philippine Peso = 17.48252 North Korean Won
1 Philippine Peso = 21.95047 Korean Won
1 Philippine Peso = 0.00587 Kuwaiti Dinar
1 Philippine Peso = 0.01593 Cayman Islands Dollar
1 Philippine Peso = 6.52234 Kazakhstan Tenge
1 Philippine Peso = 161.26651 Lao Kip
1 Philippine Peso = 29.24437 Lebanese Pound
1 Philippine Peso = 2.98368 Sri Lanka Rupee
1 Philippine Peso = 2.29817 Liberian Dollar
1 Philippine Peso = 0.267 Lesotho Loti
1 Philippine Peso = 0.05922 Lithuanian Lita
1 Philippine Peso = 0.01205 Latvian Lat
1 Philippine Peso = 0.02654 Libyan Dinar
1 Philippine Peso = 0.18329 Moroccan Dirham
1 Philippine Peso = 0.33557 Moldovan Leu
1 Philippine Peso = 1.00952 Macedonian Denar
1 Philippine Peso = 26.41803 Myanmar Kyat
1 Philippine Peso = 47.5136 Mongolian Tugrik
1 Philippine Peso = 0.15611 Macau Pataca
1 Philippine Peso = 6.8244 Mauritania Ougulya
1 Philippine Peso = 0.65657 Mauritius Rupee
1 Philippine Peso = 0.30245 Maldives Rufiyaa
1 Philippine Peso = 13.91123 Malawi Kwacha
1 Philippine Peso = 0.37068 Mexican Peso
1 Philippine Peso = 0.08228 Malaysian Ringgit
1 Philippine Peso = 0.26663 Namibian Dollar
1 Philippine Peso = 6.91531 Nigerian Naira
1 Philippine Peso = 0.59261 Nicaragua Cordoba
1 Philippine Peso = 0.15522 Norwegian Krone
1 Philippine Peso = 2.01146 Nepalese Rupee
1 Philippine Peso = 0.02786 New Zealand Dollar
1 Philippine Peso = 0.00746 Omani Rial
1 Philippine Peso = 0.01943 Panama Balboa
1 Philippine Peso = 0.06287 Peruvian Nuevo Sol
1 Philippine Peso = 0.06211 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.04157 Pakistani Rupee
1 Philippine Peso = 0.0698 Polish Zloty
1 Philippine Peso = 109.32012 Paraguayan Guarani
1 Philippine Peso = 0.07303 Qatar Rial
1 Philippine Peso = 0.07595 Romanian New Leu
1 Philippine Peso = 1.11692 Russian Rouble
1 Philippine Peso = 16.13209 Rwanda Franc
1 Philippine Peso = 0.07284 Saudi Arabian Riyal
1 Philippine Peso = 0.15112 Solomon Islands Dollar
1 Philippine Peso = 0.25618 Seychelles Rupee
1 Philippine Peso = 0.12937 Sudanese Pound
1 Philippine Peso = 0.15921 Swedish Krona
1 Philippine Peso = 0.02646 Singapore Dollar
1 Philippine Peso = 0.01475 St Helena Pound
1 Philippine Peso = 0.43135 Slovak Koruna
1 Philippine Peso = 148.01865 Sierra Leone Leone
1 Philippine Peso = 10.85859 Somali Shilling
1 Philippine Peso = 405.06606 Sao Tome Dobra
1 Philippine Peso = 0.16997 El Salvador Colon
1 Philippine Peso = 10.0035 Syrian Pound
1 Philippine Peso = 0.26663 Swaziland Lilageni
1 Philippine Peso = 0.64433 Thai Baht
1 Philippine Peso = 0.04839 Tunisian Dinar
1 Philippine Peso = 0.04297 Tongan paʻanga
1 Philippine Peso = 0.07213 Turkish Lira
1 Philippine Peso = 0.12972 Trinidad Tobago Dollar
1 Philippine Peso = 0.58747 Taiwan Dollar
1 Philippine Peso = 43.47319 Tanzanian Shilling
1 Philippine Peso = 0.51593 Ukraine Hryvnia
1 Philippine Peso = 70.94017 Ugandan Shilling
1 Philippine Peso = 0.01943 United States Dollar
1 Philippine Peso = 0.57556 Uruguayan New Peso
1 Philippine Peso = 156.17716 Uzbekistan Sum
1 Philippine Peso = 0.19376 Venezuelan Bolivar
1 Philippine Peso = 441.37529 Vietnam Dong
1 Philippine Peso = 2.06876 Vanuatu Vatu
1 Philippine Peso = 0.04978 Samoa Tala
1 Philippine Peso = 10.83178 CFA Franc (BEAC)
1 Philippine Peso = 0.05245 East Caribbean Dollar
1 Philippine Peso = 10.68376 CFA Franc (BCEAO)
1 Philippine Peso = 1.97222 Pacific Franc
1 Philippine Peso = 4.85431 Yemen Riyal
1 Philippine Peso = 0.26674 South African Rand
1 Philippine Peso = 100.80614 Zambian Kwacha
1 Philippine Peso = 7.02991 Zimbabwe dollar

DOT ‘Sights’ ad far from reality

I’M glad that the Department of Tourism scrapped its latest ‘Sights’ advertisement but not only for the reason that the officials mentioned.

Aside from it being closely similar to the South African campaign, which the same ad agency -- McCann World group Philippines -- produced, the ad is so removed from reality.

It presents the Philippines as a destination friendly to Persons with Disabilities (PWD) which is a big lie.

Ask the PWDs, who have been appealing to the government for better treatment, more accessible public places, and you will hear their laments and frustrations.

DOT should listen to Abner Manlapaz, a wheelchair user. In an interview with VERA Files, Manlapaz said, ‘Mahirap lumakad dito sa Metro Manila. Ang dami-daming problema sa sidewalk natin. Kung hindi ka naman gagamit ng sidewalk, doon ka sa kalsada. Para kang kotse.”

Manlapaz, some would ask him, “Nasaan plaka mo?”

To those who consider them “istorbo” on the road, Manlapaz has a simple explanation: “Wala lang kaming choice.”

The DOT, citing the “Sights” ad “glaring similarities” with one used in South Africa ad campaign, announced, “After a diligent review of the ad materials in question, the Department of Tourism has decided to discontinue its partnership with McCann World group Philippines.”

Both the Philippine “Sights” video and the South African ad feature a blind man (which was revealed at the end through his walking cane) experiencing the beauty of the country through senses other than sight.

The “Sights” ad is part of P650-million budget for the DOT’s ad campaign.

Tourism Assistant Secretary Reynaldo Ching said the DOT wants more than just cancellation of the contract with McCann Worldgroup Philippines. They are demanding an apology from the ad agency which denied that the Philippine ad is a rip-off from its South African product.

Ching said: “Hindi naman yata tama na we will be paying for something delivered to us which... has allegations of just being a copycat version.”

Actually, this is not the first time that the DOT has been victimized by ad agencies giving them an un-original campaign ad. In 2010, President Aquino’s DOT under then Tourism Secretary Alberto Lim came up with a Pilipinas kay Ganda, produced by Campaigns and Grey, which had a logo similar to that of Poland’s tourism ad. It was also scrapped.

Under former Tourism Secretary Ramon Jimenez, DOT came up with the well-received campaign of “It’s more fun in the Philippines.”

***

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