March 18, 2018, 10:05 am
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Fly Ace Corporation assigns key brands to Campaigns & Grey

CAMPAIGNS & Grey Philippines (C&G) bags the digital, ATL, out-of-home, and shopper marketing assignments for key brands of emerging food company giant, Fly Ace Corporation (Fly Ace).

“With numerous and diverse successful outputs over the years, it will be certain that this partnership is an effective match and together we will come up with more strategic and well-formulated campaigns,” said Ramon P. Daez, general manager of Fly Ace Corporation.

This new partnership bolsters C&G’s drive in conceptualizing and implementing campaigns executed across multiple communication platforms.

 “We have been working with big corporations and industry leaders over the years and we are thrilled to venture into this project with Fly Ace. We are looking forward to grow with them too, as we develop famously effective communications campaigns for their brands,” said Boboy Consunji, CEO of Campaigns & Grey. “This win will also allow us to explore other strategies, targeting different markets in new platforms, enriching our agency portfolio.” 

The ATL and Shopper Marketing teams will be working in its canned fruits and vegetables category which includes Jolly canned mushrooms and corn, Fly Ace’s flagship brand; while the Digital team will be in charge of creating content for Jolly Claro’s Facebook page– giving the brand a refreshed and more relevant take as these content or posts will be hinged on pop culture. The team will also be managing online promos which will attract more engagement with the consumers.
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