February 25, 2018, 10:08 am
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Doña Elena Al Dente marks ‘artsy’ Pasta Month celebration with ‘#LovePasta’

OCTOBER is World Pasta Month and Doña Elena Al Dente initiated yet another unforgettable tribute to the Italian food heritage in the country with the #LovePasta campaign held at the newest branch of Sip and Gogh in Century City Mall.

Doña Elena Al Dente has been pioneering this gastronomic and annual celebration in the Philippines for four years already. For 2017, Doña Elena took the occasion to celebrate Italy’s renowned excellence in the arts and culinary fields – a distinct trademark that is also present in Al Dente, being an artisan quality pasta brand in the local market with premium quality and genuine Italian origins.

Made with 100% durum wheat semolina, Doña Elena Al Dente Pasta is crafted using long-held Italian method of making pasta using bronze dies which leave rough ridges on the pasta, helping sauces cling better thus making it more savory. Using all-natural, GMO-free ingredients for its pasta, Doña Elena Al Dente is currently available in five variants – Fettuccine, Spaghetti, Penne Rigate, Fusilli and Lasagna.

To truly savor the best authentic Italian flavors, Chef Chris Locher of Amare, a guest chef, took the guests to a sumptuous culinary journey during his live cooking demo using Doña Al Dente Fettuccine, Doña Elena Pure Olive Oil, Doña Elena Diced Tomatoes and Doña Elena Spanish Sardines in Olive Oil.

Amid delightful afternoon snacks, participants also had an enjoyable painting session where they spruced up their aprons with their own rendition of Doña Elena Al Dente inspired-artworks. 

The #LovePasta event was just a preview of what’s in store for Doña Elena Al Dente fans for the entire Pasta Month celebration. Among these were nationwide online promos and free online recipes that are easy to make which can be found at the Doña Elena Cuisinera Club Facebook page.

Besides being excellently “al dente,” Doña Elena Al Dente Pasta’s premium Artisan quality makes it the best choice for home cooks, culinary professionals, and restaurateurs who want to create unforgettable dining experiences by cooking varieties of satisfying pasta dishes for every occasion.

While providing many pasta options as a way of elevating the Filipino palate is a prime motivation, Fly Ace Corporation AVP for Marketing, Abigail Ng-Reyes, said that the brand aims to achieve more by fostering better appreciation of Italian culture via the annual Pasta Month celebration.

 “Just like how most, if not all, Filipino celebrations are centered on family, great food, and sharing wonderful memories while gathered around the dinner table, Italians also hold food at a higher regard. For them, food isn’t just nourishment, it is life, and each tells a beautiful story.  Doña Elena Al Dente is also about that, celebrating culture and enlivening a food legacy through best-tasting pasta dishes that you can share with loved ones and friends,” shared Reyes during the event.
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