November 23, 2017, 7:21 pm
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1 Philippine Peso = 0.07222 UAE Dirham
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1 Philippine Peso = 2.25679 Algerian Dinar
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1 Philippine Peso = 0.01676 Euro
1 Philippine Peso = 0.0411 Fiji Dollar
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1 Philippine Peso = 0.01485 British Pound
1 Philippine Peso = 0.09043 Ghanaian Cedi
1 Philippine Peso = 0.92566 Gambian Dalasi
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1 Philippine Peso = 0.14439 Guatemala Quetzal
1 Philippine Peso = 4.01731 Guyana Dollar
1 Philippine Peso = 0.15359 Hong Kong Dollar
1 Philippine Peso = 0.46264 Honduras Lempira
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1 Philippine Peso = 1.21691 Haiti Gourde
1 Philippine Peso = 5.23442 Hungarian Forint
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1 Philippine Peso = 0.06904 Israeli Shekel
1 Philippine Peso = 1.28012 Indian Rupee
1 Philippine Peso = 22.94985 Iraqi Dinar
1 Philippine Peso = 692.86138 Iran Rial
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1 Philippine Peso = 2.46903 Jamaican Dollar
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1 Philippine Peso = 1.37082 Kyrgyzstan Som
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1 Philippine Peso = 21.59685 Korean Won
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1 Philippine Peso = 0.2763 Lesotho Loti
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1 Philippine Peso = 0.18578 Moroccan Dirham
1 Philippine Peso = 0.34307 Moldovan Leu
1 Philippine Peso = 1.02635 Macedonian Denar
1 Philippine Peso = 26.80433 Myanmar Kyat
1 Philippine Peso = 47.94494 Mongolian Tugrik
1 Philippine Peso = 0.15822 Macau Pataca
1 Philippine Peso = 6.90266 Mauritania Ougulya
1 Philippine Peso = 0.6647 Mauritius Rupee
1 Philippine Peso = 0.30619 Maldives Rufiyaa
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1 Philippine Peso = 0.27622 Namibian Dollar
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1 Philippine Peso = 0.16317 Norwegian Krone
1 Philippine Peso = 2.03638 Nepalese Rupee
1 Philippine Peso = 0.02891 New Zealand Dollar
1 Philippine Peso = 0.00756 Omani Rial
1 Philippine Peso = 0.01967 Panama Balboa
1 Philippine Peso = 0.06359 Peruvian Nuevo Sol
1 Philippine Peso = 0.06374 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.06568 Pakistani Rupee
1 Philippine Peso = 0.07087 Polish Zloty
1 Philippine Peso = 110.87513 Paraguayan Guarani
1 Philippine Peso = 0.07473 Qatar Rial
1 Philippine Peso = 0.07785 Romanian New Leu
1 Philippine Peso = 1.16841 Russian Rouble
1 Philippine Peso = 16.36755 Rwanda Franc
1 Philippine Peso = 0.07374 Saudi Arabian Riyal
1 Philippine Peso = 0.15449 Solomon Islands Dollar
1 Philippine Peso = 0.26735 Seychelles Rupee
1 Philippine Peso = 0.13097 Sudanese Pound
1 Philippine Peso = 0.16686 Swedish Krona
1 Philippine Peso = 0.0267 Singapore Dollar
1 Philippine Peso = 0.01486 St Helena Pound
1 Philippine Peso = 0.4367 Slovak Koruna
1 Philippine Peso = 149.85251 Sierra Leone Leone
1 Philippine Peso = 10.99312 Somali Shilling
1 Philippine Peso = 410.64307 Sao Tome Dobra
1 Philippine Peso = 0.17207 El Salvador Colon
1 Philippine Peso = 10.12743 Syrian Pound
1 Philippine Peso = 0.27624 Swaziland Lilageni
1 Philippine Peso = 0.64562 Thai Baht
1 Philippine Peso = 0.04905 Tunisian Dinar
1 Philippine Peso = 0.04547 Tongan paʻanga
1 Philippine Peso = 0.07723 Turkish Lira
1 Philippine Peso = 0.13037 Trinidad Tobago Dollar
1 Philippine Peso = 0.59133 Taiwan Dollar
1 Philippine Peso = 43.93314 Tanzanian Shilling
1 Philippine Peso = 0.51976 Ukraine Hryvnia
1 Philippine Peso = 71.28811 Ugandan Shilling
1 Philippine Peso = 0.01967 United States Dollar
1 Philippine Peso = 0.57699 Uruguayan New Peso
1 Philippine Peso = 158.89873 Uzbekistan Sum
1 Philippine Peso = 0.19617 Venezuelan Bolivar
1 Philippine Peso = 446.39136 Vietnam Dong
1 Philippine Peso = 2.10089 Vanuatu Vatu
1 Philippine Peso = 0.05108 Samoa Tala
1 Philippine Peso = 10.98368 CFA Franc (BEAC)
1 Philippine Peso = 0.0531 East Caribbean Dollar
1 Philippine Peso = 10.988 CFA Franc (BCEAO)
1 Philippine Peso = 1.98682 Pacific Franc
1 Philippine Peso = 4.91504 Yemen Riyal
1 Philippine Peso = 0.2763 South African Rand
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1 Philippine Peso = 7.11701 Zimbabwe dollar

The Athlete’s Foot opens flagship store

THE Athlete’s Foot opens a 270-square meter trendy, athletic footwear and apparel flagship store that is geared towardsthe active, digitally minded, globally oriented and fashion aware customer.

The new store, located at the Power Plant Mall in Rockwell,offers the widest selection of stylish, athletic-inspired footwearthat even customers looking for all-day-everyday-wear will find what they need here, said Miguel Patrick Punsalan, assistant brand manager of The Athlete’s Foot.

 “As it is very lifestyle, you can wear them on and off court, in the gym, going out, etc. If your corporate setting allows it, then you can wear sneakers in the office as well,” he said.

 “We have rebranded ourselves into a lifestyle concept. Along with the rebranding also came a different type of consumers. Rebranding is very relevant to the market nowadays because a lot of people are into fashion,” he added.

Converting The Athlete’s Foot into a lifestyle store opens up a completely different product assortment that it makes available to customers.

Punsalan said the flagship store carriessome of the world’s top and most renowned brands. 

 “The store released new four colorways of adidas NMD R2, one of the most coveted sneakers over the past year, as well as the new Nike Air Zoom Mariah, etc.,” he said.

The 16 specialty stores, on the other hand, offer a hybrid of performance and lifestyle products that stay up-to-date with the market’s interests such as Rastaclat, Crep Protect and Garmin, among others.

 “The sports and lifestyle industry is growing in the country and we believe we are in the right market backed by the brands that find creative ways on how to tap the market,” Punsalan said. 

 “Rockwell has always been considered I guess the most premium mall here in Metro Manila. Having a flagship store here is a very big move for us. We know that the mall has potential to draw in sales… It is just a matter of reinventing the space,” he added.

He said competition is stiff in the local market as athletic brands are always on the lookout for retail partners that can give their products the best representation possible. 

 “It is a constant challenge for us to always innovate, always make sure that our marketing is on point. Our customer service is something that we take pride in and the whole vision merchandising and look of our store are something that we hope would really attract consumers and get on the good side of the brands,” noted Punsalan. 

He said three of The Athlete’s Foot stores that underwent face-lift increased sales by about 30 percent. There will be another store in Vertis Mall to be opened by September or October and another big store in Alabang Town Center. 

 “We currently have our store in Glorietta 4 but we are relocating to Glorietta 2 for a bigger space. Technically, we would like to say it is a new store because it has increased in size. Basically, (there are) four big openings this year,” Punsalan said.
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