September 21, 2017, 8:14 pm
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The Athlete’s Foot opens flagship store

THE Athlete’s Foot opens a 270-square meter trendy, athletic footwear and apparel flagship store that is geared towardsthe active, digitally minded, globally oriented and fashion aware customer.

The new store, located at the Power Plant Mall in Rockwell,offers the widest selection of stylish, athletic-inspired footwearthat even customers looking for all-day-everyday-wear will find what they need here, said Miguel Patrick Punsalan, assistant brand manager of The Athlete’s Foot.

 “As it is very lifestyle, you can wear them on and off court, in the gym, going out, etc. If your corporate setting allows it, then you can wear sneakers in the office as well,” he said.

 “We have rebranded ourselves into a lifestyle concept. Along with the rebranding also came a different type of consumers. Rebranding is very relevant to the market nowadays because a lot of people are into fashion,” he added.

Converting The Athlete’s Foot into a lifestyle store opens up a completely different product assortment that it makes available to customers.

Punsalan said the flagship store carriessome of the world’s top and most renowned brands. 

 “The store released new four colorways of adidas NMD R2, one of the most coveted sneakers over the past year, as well as the new Nike Air Zoom Mariah, etc.,” he said.

The 16 specialty stores, on the other hand, offer a hybrid of performance and lifestyle products that stay up-to-date with the market’s interests such as Rastaclat, Crep Protect and Garmin, among others.

 “The sports and lifestyle industry is growing in the country and we believe we are in the right market backed by the brands that find creative ways on how to tap the market,” Punsalan said. 

 “Rockwell has always been considered I guess the most premium mall here in Metro Manila. Having a flagship store here is a very big move for us. We know that the mall has potential to draw in sales… It is just a matter of reinventing the space,” he added.

He said competition is stiff in the local market as athletic brands are always on the lookout for retail partners that can give their products the best representation possible. 

 “It is a constant challenge for us to always innovate, always make sure that our marketing is on point. Our customer service is something that we take pride in and the whole vision merchandising and look of our store are something that we hope would really attract consumers and get on the good side of the brands,” noted Punsalan. 

He said three of The Athlete’s Foot stores that underwent face-lift increased sales by about 30 percent. There will be another store in Vertis Mall to be opened by September or October and another big store in Alabang Town Center. 

 “We currently have our store in Glorietta 4 but we are relocating to Glorietta 2 for a bigger space. Technically, we would like to say it is a new store because it has increased in size. Basically, (there are) four big openings this year,” Punsalan said.
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