April 28, 2017, 2:42 am
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1 Philippine Peso = 0.07374 UAE Dirham
1 Philippine Peso = 2.49799 Albanian Lek
1 Philippine Peso = 0.03594 Neth Antilles Guilder
1 Philippine Peso = 0.30869 Argentine Peso
1 Philippine Peso = 0.02653 Australian Dollar
1 Philippine Peso = 0.03594 Aruba Florin
1 Philippine Peso = 0.04016 Barbados Dollar
1 Philippine Peso = 1.66265 Bangladesh Taka
1 Philippine Peso = 0.0362 Bulgarian Lev
1 Philippine Peso = 0.00756 Bahraini Dinar
1 Philippine Peso = 34.12309 Burundi Franc
1 Philippine Peso = 0.02008 Bermuda Dollar
1 Philippine Peso = 0.02795 Brunei Dollar
1 Philippine Peso = 0.13795 Bolivian Boliviano
1 Philippine Peso = 0.06279 Brazilian Real
1 Philippine Peso = 0.02008 Bahamian Dollar
1 Philippine Peso = 1.29719 Bhutan Ngultrum
1 Philippine Peso = 0.20691 Botswana Pula
1 Philippine Peso = 402.00804 Belarus Ruble
1 Philippine Peso = 0.04012 Belize Dollar
1 Philippine Peso = 0.02712 Canadian Dollar
1 Philippine Peso = 0.01999 Swiss Franc
1 Philippine Peso = 13.14779 Chilean Peso
1 Philippine Peso = 0.13823 Chinese Yuan
1 Philippine Peso = 57.61044 Colombian Peso
1 Philippine Peso = 11.0492 Costa Rica Colon
1 Philippine Peso = 0.02008 Cuban Peso
1 Philippine Peso = 2.03795 Cape Verde Escudo
1 Philippine Peso = 0.4955 Czech Koruna
1 Philippine Peso = 3.5743 Djibouti Franc
1 Philippine Peso = 0.13744 Danish Krone
1 Philippine Peso = 0.94578 Dominican Peso
1 Philippine Peso = 2.18602 Algerian Dinar
1 Philippine Peso = 0.28902 Estonian Kroon
1 Philippine Peso = 0.36285 Egyptian Pound
1 Philippine Peso = 0.45783 Ethiopian Birr
1 Philippine Peso = 0.01847 Euro
1 Philippine Peso = 0.04172 Fiji Dollar
1 Philippine Peso = 0.01569 Falkland Islands Pound
1 Philippine Peso = 0.0157 British Pound
1 Philippine Peso = 0.08205 Ghanaian Cedi
1 Philippine Peso = 0.88052 Gambian Dalasi
1 Philippine Peso = 185.36145 Guinea Franc
1 Philippine Peso = 0.14727 Guatemala Quetzal
1 Philippine Peso = 4.10221 Guyana Dollar
1 Philippine Peso = 0.15618 Hong Kong Dollar
1 Philippine Peso = 0.46867 Honduras Lempira
1 Philippine Peso = 0.13713 Croatian Kuna
1 Philippine Peso = 1.33153 Haiti Gourde
1 Philippine Peso = 5.74598 Hungarian Forint
1 Philippine Peso = 267.38956 Indonesian Rupiah
1 Philippine Peso = 0.07311 Israeli Shekel
1 Philippine Peso = 1.29488 Indian Rupee
1 Philippine Peso = 23.71486 Iraqi Dinar
1 Philippine Peso = 651.34539 Iran Rial
1 Philippine Peso = 2.16064 Iceland Krona
1 Philippine Peso = 2.5751 Jamaican Dollar
1 Philippine Peso = 0.01423 Jordanian Dinar
1 Philippine Peso = 2.20343 Japanese Yen
1 Philippine Peso = 2.06888 Kenyan Shilling
1 Philippine Peso = 1.34789 Kyrgyzstan Som
1 Philippine Peso = 80.12048 Cambodia Riel
1 Philippine Peso = 9.2747 Comoros Franc
1 Philippine Peso = 18.07229 North Korean Won
1 Philippine Peso = 22.75743 Korean Won
1 Philippine Peso = 0.0061 Kuwaiti Dinar
1 Philippine Peso = 0.01647 Cayman Islands Dollar
1 Philippine Peso = 6.25622 Kazakhstan Tenge
1 Philippine Peso = 164.67872 Lao Kip
1 Philippine Peso = 30.25502 Lebanese Pound
1 Philippine Peso = 3.05723 Sri Lanka Rupee
1 Philippine Peso = 1.80723 Liberian Dollar
1 Philippine Peso = 0.26094 Lesotho Loti
1 Philippine Peso = 0.06122 Lithuanian Lita
1 Philippine Peso = 0.01246 Latvian Lat
1 Philippine Peso = 0.02828 Libyan Dinar
1 Philippine Peso = 0.19886 Moroccan Dirham
1 Philippine Peso = 0.38584 Moldovan Leu
1 Philippine Peso = 1.13153 Macedonian Denar
1 Philippine Peso = 27.04819 Myanmar Kyat
1 Philippine Peso = 48.27309 Mongolian Tugrik
1 Philippine Peso = 0.16089 Macau Pataca
1 Philippine Peso = 7.14859 Mauritania Ougulya
1 Philippine Peso = 0.6994 Mauritius Rupee
1 Philippine Peso = 0.30622 Maldives Rufiyaa
1 Philippine Peso = 14.41345 Malawi Kwacha
1 Philippine Peso = 0.37604 Mexican Peso
1 Philippine Peso = 0.08831 Malaysian Ringgit
1 Philippine Peso = 0.261 Namibian Dollar
1 Philippine Peso = 6.3253 Nigerian Naira
1 Philippine Peso = 0.59056 Nicaragua Cordoba
1 Philippine Peso = 0.17162 Norwegian Krone
1 Philippine Peso = 2.07129 Nepalese Rupee
1 Philippine Peso = 0.02861 New Zealand Dollar
1 Philippine Peso = 0.00772 Omani Rial
1 Philippine Peso = 0.02008 Panama Balboa
1 Philippine Peso = 0.065 Peruvian Nuevo Sol
1 Philippine Peso = 0.06586 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.10141 Pakistani Rupee
1 Philippine Peso = 0.07841 Polish Zloty
1 Philippine Peso = 110.69879 Paraguayan Guarani
1 Philippine Peso = 0.07311 Qatar Rial
1 Philippine Peso = 0.08354 Romanian New Leu
1 Philippine Peso = 1.11942 Russian Rouble
1 Philippine Peso = 16.43896 Rwanda Franc
1 Philippine Peso = 0.07529 Saudi Arabian Riyal
1 Philippine Peso = 0.15744 Solomon Islands Dollar
1 Philippine Peso = 0.27046 Seychelles Rupee
1 Philippine Peso = 0.13372 Sudanese Pound
1 Philippine Peso = 0.17781 Swedish Krona
1 Philippine Peso = 0.02796 Singapore Dollar
1 Philippine Peso = 0.01569 St Helena Pound
1 Philippine Peso = 0.4459 Slovak Koruna
1 Philippine Peso = 149.5984 Sierra Leone Leone
1 Philippine Peso = 10.98394 Somali Shilling
1 Philippine Peso = 452.80121 Sao Tome Dobra
1 Philippine Peso = 0.17514 El Salvador Colon
1 Philippine Peso = 10.34096 Syrian Pound
1 Philippine Peso = 0.26104 Swaziland Lilageni
1 Philippine Peso = 0.68916 Thai Baht
1 Philippine Peso = 0.05006 Tunisian Dinar
1 Philippine Peso = 0.04645 Tongan paʻanga
1 Philippine Peso = 0.07169 Turkish Lira
1 Philippine Peso = 0.13453 Trinidad Tobago Dollar
1 Philippine Peso = 0.60745 Taiwan Dollar
1 Philippine Peso = 44.77912 Tanzanian Shilling
1 Philippine Peso = 0.53434 Ukraine Hryvnia
1 Philippine Peso = 72.53012 Ugandan Shilling
1 Philippine Peso = 0.02008 United States Dollar
1 Philippine Peso = 0.57068 Uruguayan New Peso
1 Philippine Peso = 74.29719 Uzbekistan Sum
1 Philippine Peso = 0.2003 Venezuelan Bolivar
1 Philippine Peso = 456.10443 Vietnam Dong
1 Philippine Peso = 2.17892 Vanuatu Vatu
1 Philippine Peso = 0.0517 Samoa Tala
1 Philippine Peso = 12.11064 CFA Franc (BEAC)
1 Philippine Peso = 0.05422 East Caribbean Dollar
1 Philippine Peso = 12.18876 CFA Franc (BCEAO)
1 Philippine Peso = 2.19137 Pacific Franc
1 Philippine Peso = 5.01908 Yemen Riyal
1 Philippine Peso = 0.26099 South African Rand
1 Philippine Peso = 104.20683 Zambian Kwacha
1 Philippine Peso = 7.26707 Zimbabwe dollar

Young buyers harder to impress

Filipinos belonging to the so-called Generation Z – those aged 16 to 19 – are harder to impress in comparison to the older generations, a new AdReaction study from Kantar Millward Brown shows.

 The study, AdReaction: Engaging Gen X, Y and Z, is the first-ever comprehensive global study of Gen Z. It reveals the Gen Z have their own distinct behaviors, attitudes and responses to advertising.

The study, which analyzed key media consumption patterns, attitudes toward advertising and responses to specific creative approaches, is based on surveys of more than 23,000 consumers in 39 countries.

 The Gen Z population is approximately two billion globally.They make up 30 percent of the population in the Philippines.

 The study saidthe Gen Z in the Philippines as digital natives have grown up with digital technology and thus expect more from brand advertising, and are less easily impressed with new formats such as augmented reality or sponsored lenses than previous generations, favoring humor as the key characteristic of a successful ad.

The findings show within the digital space, the Gen Z are most positive towards mobile rewards video and skippable pre-roll (with net positive scores of 52 percent and 38 percent). Their least favorite formats are the invasive kind – for example pop-ups, which score -5 percent. 

Globally, the use of music and celebrities make Gen Z more receptive to advertising than other generations but in the Philippines, the difference is less pronounced.

Gen Y is the group that find these cultural aspects most appealing, with 62 percent agreeing that music makes them more receptive and 27 percent citing celebrities (compared to 47 percent and 23 percent for Gen Z, respectively).

The characteristic that makes Gen Z in the Philippines most positive towards ads is the use of humor, at 53 percent. However, this is still far lower than the scores for Gen X (65 percent) and Gen Y (67 percent).
 
Gen Z are heavy users of social platforms when it comes to the number of platforms they visit. These range well beyond Facebook and YouTube and include Instagram, Twitter and Snapchat. 

The study said 25 percent of Gen Z in the Philippines access Instagram several times a day and 13 percent access Snapchat at the same frequency. Gen Y is even more social, with 32 percent and 14 percent, respectively, while Gen X is less engaged on these social channels, with 18 percent and 5 percent, respectively.

“Having grown up in an on-demand world of infinite choice, Gen Z in the Philippines are harder to impress than previous generations. Gen X and Y are more receptive to novel formats such as sponsored lenses or native ads than Gen Z,”said Jane Ng, group account director for Technical & Innovation at Kantar Millward Brown in the Philippines.

“Brands that want to target Gen Z effectively need to concentrate on providing their audience with humorous executions that resonate with the interests and issues facing this younger, more sceptical generation,” added Ng.
 
Despite being the generation that grew up with mobile technology, Gen Z’s daily usage are lower than that of older generations. About 66 percent of Gen Z spend more than an hour a day on their mobile device, compared to 81 percent of Gen Y and 84 percent of Gen X.

However, TV, radio and print consumption are also all lower for Gen Z with just 49 percent of them watching an hour or more of TV each day, compared to 74 percent for Gen Y and 86 percent for Gen X.

“This means brands need to work hard to capture the attention of Gen Z when they are consuming media – either traditional or digital - or risk being missed altogether,” the study said.
 
Interestingly, Filipinos of all generations are happy to watch longer video formats. Globally, all generations prefer short videos, but in the Philippines all generations favor video ads of up to 20 seconds.
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