March 1, 2017, 12:59 am
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1 Philippine Peso = 0.07302 UAE Dirham
1 Philippine Peso = 2.5353 Albanian Lek
1 Philippine Peso = 0.03534 Neth Antilles Guilder
1 Philippine Peso = 0.3076 Argentine Peso
1 Philippine Peso = 0.02588 Australian Dollar
1 Philippine Peso = 0.0356 Aruba Florin
1 Philippine Peso = 0.03977 Barbados Dollar
1 Philippine Peso = 1.58262 Bangladesh Taka
1 Philippine Peso = 0.03666 Bulgarian Lev
1 Philippine Peso = 0.00749 Bahraini Dinar
1 Philippine Peso = 33.55379 Burundi Franc
1 Philippine Peso = 0.01988 Bermuda Dollar
1 Philippine Peso = 0.02795 Brunei Dollar
1 Philippine Peso = 0.13641 Bolivian Boliviano
1 Philippine Peso = 0.06184 Brazilian Real
1 Philippine Peso = 0.01988 Bahamian Dollar
1 Philippine Peso = 1.33078 Bhutan Ngultrum
1 Philippine Peso = 0.20639 Botswana Pula
1 Philippine Peso = 398.09106 Belarus Ruble
1 Philippine Peso = 0.03972 Belize Dollar
1 Philippine Peso = 0.02608 Canadian Dollar
1 Philippine Peso = 0.02002 Swiss Franc
1 Philippine Peso = 12.85544 Chilean Peso
1 Philippine Peso = 0.13672 Chinese Yuan
1 Philippine Peso = 57.30961 Colombian Peso
1 Philippine Peso = 10.96639 Costa Rica Colon
1 Philippine Peso = 0.01988 Cuban Peso
1 Philippine Peso = 2.07198 Cape Verde Escudo
1 Philippine Peso = 0.50768 Czech Koruna
1 Philippine Peso = 3.53768 Djibouti Franc
1 Philippine Peso = 0.13966 Danish Krone
1 Philippine Peso = 0.93219 Dominican Peso
1 Philippine Peso = 2.18288 Algerian Dinar
1 Philippine Peso = 0.29392 Estonian Kroon
1 Philippine Peso = 0.31219 Egyptian Pound
1 Philippine Peso = 0.44959 Ethiopian Birr
1 Philippine Peso = 0.01879 Euro
1 Philippine Peso = 0.04095 Fiji Dollar
1 Philippine Peso = 0.01599 Falkland Islands Pound
1 Philippine Peso = 0.016 British Pound
1 Philippine Peso = 0.09045 Ghanaian Cedi
1 Philippine Peso = 0.86677 Gambian Dalasi
1 Philippine Peso = 184.88765 Guinea Franc
1 Philippine Peso = 0.14616 Guatemala Quetzal
1 Philippine Peso = 4.06463 Guyana Dollar
1 Philippine Peso = 0.15432 Hong Kong Dollar
1 Philippine Peso = 0.4659 Honduras Lempira
1 Philippine Peso = 0.13889 Croatian Kuna
1 Philippine Peso = 1.2929 Haiti Gourde
1 Philippine Peso = 5.78047 Hungarian Forint
1 Philippine Peso = 265.12229 Indonesian Rupiah
1 Philippine Peso = 0.07314 Israeli Shekel
1 Philippine Peso = 1.32675 Indian Rupee
1 Philippine Peso = 23.48379 Iraqi Dinar
1 Philippine Peso = 644.3428 Iran Rial
1 Philippine Peso = 2.15749 Iceland Krona
1 Philippine Peso = 2.552 Jamaican Dollar
1 Philippine Peso = 0.01406 Jordanian Dinar
1 Philippine Peso = 2.23205 Japanese Yen
1 Philippine Peso = 2.0511 Kenyan Shilling
1 Philippine Peso = 1.37413 Kyrgyzstan Som
1 Philippine Peso = 79.08332 Cambodia Riel
1 Philippine Peso = 9.16683 Comoros Franc
1 Philippine Peso = 17.8962 North Korean Won
1 Philippine Peso = 22.55518 Korean Won
1 Philippine Peso = 0.00606 Kuwaiti Dinar
1 Philippine Peso = 0.01631 Cayman Islands Dollar
1 Philippine Peso = 6.20879 Kazakhstan Tenge
1 Philippine Peso = 162.75601 Lao Kip
1 Philippine Peso = 29.97017 Lebanese Pound
1 Philippine Peso = 3.02386 Sri Lanka Rupee
1 Philippine Peso = 1.78962 Liberian Dollar
1 Philippine Peso = 0.25731 Lesotho Loti
1 Philippine Peso = 0.06062 Lithuanian Lita
1 Philippine Peso = 0.01234 Latvian Lat
1 Philippine Peso = 0.02836 Libyan Dinar
1 Philippine Peso = 0.2006 Moroccan Dirham
1 Philippine Peso = 0.39501 Moldovan Leu
1 Philippine Peso = 1.15033 Macedonian Denar
1 Philippine Peso = 27.18234 Myanmar Kyat
1 Philippine Peso = 49.05548 Mongolian Tugrik
1 Philippine Peso = 0.15894 Macau Pataca
1 Philippine Peso = 7.06443 Mauritania Ougulya
1 Philippine Peso = 0.70292 Mauritius Rupee
1 Philippine Peso = 0.30722 Maldives Rufiyaa
1 Philippine Peso = 14.25532 Malawi Kwacha
1 Philippine Peso = 0.39484 Mexican Peso
1 Philippine Peso = 0.08833 Malaysian Ringgit
1 Philippine Peso = 0.25788 Namibian Dollar
1 Philippine Peso = 6.26367 Nigerian Naira
1 Philippine Peso = 0.58764 Nicaragua Cordoba
1 Philippine Peso = 0.16612 Norwegian Krone
1 Philippine Peso = 2.15947 Nepalese Rupee
1 Philippine Peso = 0.02762 New Zealand Dollar
1 Philippine Peso = 0.00765 Omani Rial
1 Philippine Peso = 0.01988 Panama Balboa
1 Philippine Peso = 0.06467 Peruvian Nuevo Sol
1 Philippine Peso = 0.06313 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.08471 Pakistani Rupee
1 Philippine Peso = 0.08098 Polish Zloty
1 Philippine Peso = 111.13342 Paraguayan Guarani
1 Philippine Peso = 0.0724 Qatar Rial
1 Philippine Peso = 0.08469 Romanian New Leu
1 Philippine Peso = 1.14806 Russian Rouble
1 Philippine Peso = 16.21754 Rwanda Franc
1 Philippine Peso = 0.07456 Saudi Arabian Riyal
1 Philippine Peso = 0.15464 Solomon Islands Dollar
1 Philippine Peso = 0.26809 Seychelles Rupee
1 Philippine Peso = 0.12726 Sudanese Pound
1 Philippine Peso = 0.17945 Swedish Krona
1 Philippine Peso = 0.02797 Singapore Dollar
1 Philippine Peso = 0.016 St Helena Pound
1 Philippine Peso = 0.44156 Slovak Koruna
1 Philippine Peso = 147.08689 Sierra Leone Leone
1 Philippine Peso = 10.83714 Somali Shilling
1 Philippine Peso = 460.37979 Sao Tome Dobra
1 Philippine Peso = 0.17344 El Salvador Colon
1 Philippine Peso = 10.24021 Syrian Pound
1 Philippine Peso = 0.2572 Swaziland Lilageni
1 Philippine Peso = 0.69258 Thai Baht
1 Philippine Peso = 0.04549 Tunisian Dinar
1 Philippine Peso = 0.04466 Tongan paʻanga
1 Philippine Peso = 0.07141 Turkish Lira
1 Philippine Peso = 0.13322 Trinidad Tobago Dollar
1 Philippine Peso = 0.61127 Taiwan Dollar
1 Philippine Peso = 44.28316 Tanzanian Shilling
1 Philippine Peso = 0.53748 Ukraine Hryvnia
1 Philippine Peso = 71.12746 Ugandan Shilling
1 Philippine Peso = 0.01988 United States Dollar
1 Philippine Peso = 0.56154 Uruguayan New Peso
1 Philippine Peso = 66.61364 Uzbekistan Sum
1 Philippine Peso = 0.19835 Venezuelan Bolivar
1 Philippine Peso = 452.89321 Vietnam Dong
1 Philippine Peso = 2.10698 Vanuatu Vatu
1 Philippine Peso = 0.05043 Samoa Tala
1 Philippine Peso = 12.31318 CFA Franc (BEAC)
1 Philippine Peso = 0.05369 East Caribbean Dollar
1 Philippine Peso = 12.37423 CFA Franc (BCEAO)
1 Philippine Peso = 2.23026 Pacific Franc
1 Philippine Peso = 4.97017 Yemen Riyal
1 Philippine Peso = 0.25727 South African Rand
1 Philippine Peso = 103.19149 Zambian Kwacha
1 Philippine Peso = 7.19626 Zimbabwe dollar

Young buyers harder to impress

Filipinos belonging to the so-called Generation Z – those aged 16 to 19 – are harder to impress in comparison to the older generations, a new AdReaction study from Kantar Millward Brown shows.

 The study, AdReaction: Engaging Gen X, Y and Z, is the first-ever comprehensive global study of Gen Z. It reveals the Gen Z have their own distinct behaviors, attitudes and responses to advertising.

The study, which analyzed key media consumption patterns, attitudes toward advertising and responses to specific creative approaches, is based on surveys of more than 23,000 consumers in 39 countries.

 The Gen Z population is approximately two billion globally.They make up 30 percent of the population in the Philippines.

 The study saidthe Gen Z in the Philippines as digital natives have grown up with digital technology and thus expect more from brand advertising, and are less easily impressed with new formats such as augmented reality or sponsored lenses than previous generations, favoring humor as the key characteristic of a successful ad.

The findings show within the digital space, the Gen Z are most positive towards mobile rewards video and skippable pre-roll (with net positive scores of 52 percent and 38 percent). Their least favorite formats are the invasive kind – for example pop-ups, which score -5 percent. 

Globally, the use of music and celebrities make Gen Z more receptive to advertising than other generations but in the Philippines, the difference is less pronounced.

Gen Y is the group that find these cultural aspects most appealing, with 62 percent agreeing that music makes them more receptive and 27 percent citing celebrities (compared to 47 percent and 23 percent for Gen Z, respectively).

The characteristic that makes Gen Z in the Philippines most positive towards ads is the use of humor, at 53 percent. However, this is still far lower than the scores for Gen X (65 percent) and Gen Y (67 percent).
 
Gen Z are heavy users of social platforms when it comes to the number of platforms they visit. These range well beyond Facebook and YouTube and include Instagram, Twitter and Snapchat. 

The study said 25 percent of Gen Z in the Philippines access Instagram several times a day and 13 percent access Snapchat at the same frequency. Gen Y is even more social, with 32 percent and 14 percent, respectively, while Gen X is less engaged on these social channels, with 18 percent and 5 percent, respectively.

“Having grown up in an on-demand world of infinite choice, Gen Z in the Philippines are harder to impress than previous generations. Gen X and Y are more receptive to novel formats such as sponsored lenses or native ads than Gen Z,”said Jane Ng, group account director for Technical & Innovation at Kantar Millward Brown in the Philippines.

“Brands that want to target Gen Z effectively need to concentrate on providing their audience with humorous executions that resonate with the interests and issues facing this younger, more sceptical generation,” added Ng.
 
Despite being the generation that grew up with mobile technology, Gen Z’s daily usage are lower than that of older generations. About 66 percent of Gen Z spend more than an hour a day on their mobile device, compared to 81 percent of Gen Y and 84 percent of Gen X.

However, TV, radio and print consumption are also all lower for Gen Z with just 49 percent of them watching an hour or more of TV each day, compared to 74 percent for Gen Y and 86 percent for Gen X.

“This means brands need to work hard to capture the attention of Gen Z when they are consuming media – either traditional or digital - or risk being missed altogether,” the study said.
 
Interestingly, Filipinos of all generations are happy to watch longer video formats. Globally, all generations prefer short videos, but in the Philippines all generations favor video ads of up to 20 seconds.
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