February 21, 2017, 8:31 pm
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1 Philippine Peso = 0.07293 UAE Dirham
1 Philippine Peso = 2.52581 Albanian Lek
1 Philippine Peso = 0.03515 Neth Antilles Guilder
1 Philippine Peso = 0.30481 Argentine Peso
1 Philippine Peso = 0.02586 Australian Dollar
1 Philippine Peso = 0.03554 Aruba Florin
1 Philippine Peso = 0.03971 Barbados Dollar
1 Philippine Peso = 1.57506 Bangladesh Taka
1 Philippine Peso = 0.03647 Bulgarian Lev
1 Philippine Peso = 0.00748 Bahraini Dinar
1 Philippine Peso = 33.46168 Burundi Franc
1 Philippine Peso = 0.01986 Bermuda Dollar
1 Philippine Peso = 0.02815 Brunei Dollar
1 Philippine Peso = 0.13622 Bolivian Boliviano
1 Philippine Peso = 0.06162 Brazilian Real
1 Philippine Peso = 0.01986 Bahamian Dollar
1 Philippine Peso = 1.33042 Bhutan Ngultrum
1 Philippine Peso = 0.20696 Botswana Pula
1 Philippine Peso = 397.53772 Belarus Ruble
1 Philippine Peso = 0.03967 Belize Dollar
1 Philippine Peso = 0.02601 Canadian Dollar
1 Philippine Peso = 0.01991 Swiss Franc
1 Philippine Peso = 12.67752 Chilean Peso
1 Philippine Peso = 0.13655 Chinese Yuan
1 Philippine Peso = 57.2776 Colombian Peso
1 Philippine Peso = 10.95115 Costa Rica Colon
1 Philippine Peso = 0.01986 Cuban Peso
1 Philippine Peso = 2.06136 Cape Verde Escudo
1 Philippine Peso = 0.50503 Czech Koruna
1 Philippine Peso = 3.53197 Djibouti Franc
1 Philippine Peso = 0.13894 Danish Krone
1 Philippine Peso = 0.92534 Dominican Peso
1 Philippine Peso = 2.18034 Algerian Dinar
1 Philippine Peso = 0.29236 Estonian Kroon
1 Philippine Peso = 0.31315 Egyptian Pound
1 Philippine Peso = 0.44698 Ethiopian Birr
1 Philippine Peso = 0.01869 Euro
1 Philippine Peso = 0.04092 Fiji Dollar
1 Philippine Peso = 0.01598 Falkland Islands Pound
1 Philippine Peso = 0.01592 British Pound
1 Philippine Peso = 0.08694 Ghanaian Cedi
1 Philippine Peso = 0.86338 Gambian Dalasi
1 Philippine Peso = 184.72001 Guinea Franc
1 Philippine Peso = 0.14677 Guatemala Quetzal
1 Philippine Peso = 4.05262 Guyana Dollar
1 Philippine Peso = 0.15408 Hong Kong Dollar
1 Philippine Peso = 0.46652 Honduras Lempira
1 Philippine Peso = 0.13837 Croatian Kuna
1 Philippine Peso = 1.28535 Haiti Gourde
1 Philippine Peso = 5.75973 Hungarian Forint
1 Philippine Peso = 265.01191 Indonesian Rupiah
1 Philippine Peso = 0.07353 Israeli Shekel
1 Philippine Peso = 1.32923 Indian Rupee
1 Philippine Peso = 23.45115 Iraqi Dinar
1 Philippine Peso = 643.20888 Iran Rial
1 Philippine Peso = 2.18924 Iceland Krona
1 Philippine Peso = 2.54845 Jamaican Dollar
1 Philippine Peso = 0.01407 Jordanian Dinar
1 Philippine Peso = 2.24728 Japanese Yen
1 Philippine Peso = 2.05322 Kenyan Shilling
1 Philippine Peso = 1.37172 Kyrgyzstan Som
1 Philippine Peso = 79.01906 Cambodia Riel
1 Philippine Peso = 9.15965 Comoros Franc
1 Philippine Peso = 17.87133 North Korean Won
1 Philippine Peso = 22.76807 Korean Won
1 Philippine Peso = 0.00605 Kuwaiti Dinar
1 Philippine Peso = 0.01628 Cayman Islands Dollar
1 Philippine Peso = 6.33439 Kazakhstan Tenge
1 Philippine Peso = 162.45035 Lao Kip
1 Philippine Peso = 29.86497 Lebanese Pound
1 Philippine Peso = 2.98749 Sri Lanka Rupee
1 Philippine Peso = 1.78713 Liberian Dollar
1 Philippine Peso = 0.25715 Lesotho Loti
1 Philippine Peso = 0.06054 Lithuanian Lita
1 Philippine Peso = 0.01232 Latvian Lat
1 Philippine Peso = 0.02826 Libyan Dinar
1 Philippine Peso = 0.19979 Moroccan Dirham
1 Philippine Peso = 0.39525 Moldovan Leu
1 Philippine Peso = 1.14496 Macedonian Denar
1 Philippine Peso = 26.88642 Myanmar Kyat
1 Philippine Peso = 49.14615 Mongolian Tugrik
1 Philippine Peso = 0.15873 Macau Pataca
1 Philippine Peso = 7.05322 Mauritania Ougulya
1 Philippine Peso = 0.70234 Mauritius Rupee
1 Philippine Peso = 0.30421 Maldives Rufiyaa
1 Philippine Peso = 14.29706 Malawi Kwacha
1 Philippine Peso = 0.40758 Mexican Peso
1 Philippine Peso = 0.08849 Malaysian Ringgit
1 Philippine Peso = 0.26128 Namibian Dollar
1 Philippine Peso = 6.25496 Nigerian Naira
1 Philippine Peso = 0.58627 Nicaragua Cordoba
1 Philippine Peso = 0.16555 Norwegian Krone
1 Philippine Peso = 2.15647 Nepalese Rupee
1 Philippine Peso = 0.02763 New Zealand Dollar
1 Philippine Peso = 0.00764 Omani Rial
1 Philippine Peso = 0.01986 Panama Balboa
1 Philippine Peso = 0.06476 Peruvian Nuevo Sol
1 Philippine Peso = 0.06296 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.08122 Pakistani Rupee
1 Philippine Peso = 0.08074 Polish Zloty
1 Philippine Peso = 114.24742 Paraguayan Guarani
1 Philippine Peso = 0.07229 Qatar Rial
1 Philippine Peso = 0.08451 Romanian New Leu
1 Philippine Peso = 1.15249 Russian Rouble
1 Philippine Peso = 16.1811 Rwanda Franc
1 Philippine Peso = 0.07447 Saudi Arabian Riyal
1 Philippine Peso = 0.15448 Solomon Islands Dollar
1 Philippine Peso = 0.26803 Seychelles Rupee
1 Philippine Peso = 0.13238 Sudanese Pound
1 Philippine Peso = 0.17685 Swedish Krona
1 Philippine Peso = 0.02815 Singapore Dollar
1 Philippine Peso = 0.01598 St Helena Pound
1 Philippine Peso = 0.44095 Slovak Koruna
1 Philippine Peso = 145.88959 Sierra Leone Leone
1 Philippine Peso = 10.90151 Somali Shilling
1 Philippine Peso = 458.00835 Sao Tome Dobra
1 Philippine Peso = 0.1732 El Salvador Colon
1 Philippine Peso = 10.22597 Syrian Pound
1 Philippine Peso = 0.26146 Swaziland Lilageni
1 Philippine Peso = 0.69519 Thai Baht
1 Philippine Peso = 0.04538 Tunisian Dinar
1 Philippine Peso = 0.0447 Tongan paʻanga
1 Philippine Peso = 0.07189 Turkish Lira
1 Philippine Peso = 0.13343 Trinidad Tobago Dollar
1 Philippine Peso = 0.6112 Taiwan Dollar
1 Philippine Peso = 44.24146 Tanzanian Shilling
1 Philippine Peso = 0.53981 Ukraine Hryvnia
1 Philippine Peso = 71.20731 Ugandan Shilling
1 Philippine Peso = 0.01986 United States Dollar
1 Philippine Peso = 0.56195 Uruguayan New Peso
1 Philippine Peso = 65.62748 Uzbekistan Sum
1 Philippine Peso = 0.19806 Venezuelan Bolivar
1 Philippine Peso = 452.9984 Vietnam Dong
1 Philippine Peso = 2.10346 Vanuatu Vatu
1 Philippine Peso = 0.05044 Samoa Tala
1 Philippine Peso = 12.2498 CFA Franc (BEAC)
1 Philippine Peso = 0.05361 East Caribbean Dollar
1 Philippine Peso = 12.39515 CFA Franc (BCEAO)
1 Philippine Peso = 2.22379 Pacific Franc
1 Philippine Peso = 4.96823 Yemen Riyal
1 Philippine Peso = 0.26052 South African Rand
1 Philippine Peso = 103.04805 Zambian Kwacha
1 Philippine Peso = 7.18626 Zimbabwe dollar

Tourism as a success story

DESPITE being unable to hit its primary visitor arrival target, the overall growth of the tourism industry under the leadership of President Aquino is seen as a success story by both the public and private sectors.

Record tourism arrivals have been posted year-on-year, starting 2010, growing at an average rate of 8.25 percent, besting regional and global growth.

Benito Bengzon, undersecretary for tourism planning, said that while the original target of 10-million arrivals will not be achieved this year, the Department of Tourism (DOT) is still glad that it stuck with this ambitious fighting target.

The 10-million arrival goal, backed by the It’s More Fun in the Philippines Campaign, gave the government and private sector a chance to rally behind a fighting target, he said.

“If we had stopped at a much lower figure, then I don’t think it would have that rah-rah campaign. Look at the effect it has had on the Filipinos, there is a greater appreciation for tourism. In that respect, it has really fired up people. Are we below target? I don’t have to answer that. But we have to look beyond the target,” said Bengzon.

Despite only hitting half the goal, international tourist arrivals are still at a new record. It has grown from 3.02-million in 2009 to an estimated 5.2 million visitors in the end of 2015, a big milestone for the local tourism industry.

Domestic tourism also posted aggressive growth, as it exceeded the 2015 target of 51.7 million target in 2014 with 54.6-million travellers.

International tourism receipts have also been enjoying an upward trend, with overall revenues seen at P350.4-million in 2015 coming from 135.5 million at the start of the administration.

These increases in the economic contributions of tourism under the Aquino administration have set a new benchmark for the industry, according to Aileen Clemente, president of the Asean Tourism Association.

“These are the milestones and benchmarks, that we have looked at and they show a success story. Although of course, there is still room for improvement, nobody is ever satisfied. But as far as milestones are concerned, we achieved a lot,” she said.

The growth of the tourism industry in the last five years has surpassed expectations of the private sector, according to Eugene Yap, president of the Hotel and Restaurant Association of the Philippines (HRAP).

“We are very happy with the efforts and the results made by the Aquino administration. This is the first time that the administration was able to bring tourism to one of the forefront priorities of government service,” Yap said. 

Improvement in Travel and Tourism Competitiveness 

Among the major accomplishments the tourism industry garnered in the last five years, is the improvement in the ranking of the Philippines in the Travel & Tourism Competitiveness 2015 report of the World Economic Forum.

Coming from the 82nd place in 2013, the country placed 8 notches higher in the T&T Competitiveness Index. The Philippines ranked 74th out of 141 economies surveyed by the report.

The government’s prioritization of travel, international openness and price competitiveness contributed to the improvement in the country’s ranking.

Still, the Philippines lags behind many of its Asean neighbors, some of which ranked in the top 50. Singapore was ranked 11th, Malaysia, 25th, Thailand 35th and Indonesia 50th.

Safety and security concerns, as well as poor infrastructure, weighed down the country’s standing.

Clemente echoed the findings of the report, saying that lagging infrastructure development, as well as natural and man-made incidents hampered what could have been a faster growth for the tourism industry.

“Our airports and air agreements grew at a slower pace than the growth of tourism. This did hamper growth. If it was aligned by the timeline of the DOT, then we would have hit our targets,” she said.

Under the National Tourism Development Plan

All of the accomplishments made by the tourism industry in the years 2010-2015 all fall under the framework and strategic direction of the National Tourism Development Plan.

This roadmap has been guiding the public and private stakeholders on how to develop a sustainable tourism industry.

“Everything is aligned and part of the blueprint or roadmap for tourism from 2010-2016,” said Bengzon.

The three main strategic directions of the NTDP are: improving international air access and connectivity, development of world class tourism products and destinations and the empowerment of local executives and improving capabilities of the frontliners.

“The government recognized the need to modernize, improve and update the structure and vision of tourism. It progressed much because there was a clear framework that was done to ensure the movement,” said Clemente.

While there was a huge leap in tourism seen during the last five years, all three sources said that past administrations should also be credited in the success the industry has been seeing.

“The previous administrations, from Marcos and Aquino, each one made its own stride for the development of tourism. Aquino revitalized, continued, reassessed and reengineered the whole tourism industry. We have more awareness now than ever before,” said Yap.

Proper planning and development through years spanning different administration has built the tourism industry to what it is today, added Bengzon.

“Whatever successes we have now is a result of what we have built on through the years. When you look at tourism, while we say the benefits can be immediate or faster trickle than other industries, we have to take in mind it takes many years of proper planning and development before you can get to a stage like where we are now,” he said.
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