March 30, 2017, 3:10 am
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1 Philippine Peso = 0.07331 UAE Dirham
1 Philippine Peso = 2.47155 Albanian Lek
1 Philippine Peso = 0.03534 Neth Antilles Guilder
1 Philippine Peso = 0.31132 Argentine Peso
1 Philippine Peso = 0.02618 Australian Dollar
1 Philippine Peso = 0.03575 Aruba Florin
1 Philippine Peso = 0.03993 Barbados Dollar
1 Philippine Peso = 1.60092 Bangladesh Taka
1 Philippine Peso = 0.03586 Bulgarian Lev
1 Philippine Peso = 0.00753 Bahraini Dinar
1 Philippine Peso = 33.91895 Burundi Franc
1 Philippine Peso = 0.01996 Bermuda Dollar
1 Philippine Peso = 0.0278 Brunei Dollar
1 Philippine Peso = 0.13715 Bolivian Boliviano
1 Philippine Peso = 0.06246 Brazilian Real
1 Philippine Peso = 0.01996 Bahamian Dollar
1 Philippine Peso = 1.30515 Bhutan Ngultrum
1 Philippine Peso = 0.20135 Botswana Pula
1 Philippine Peso = 399.68057 Belarus Ruble
1 Philippine Peso = 0.03988 Belize Dollar
1 Philippine Peso = 0.02669 Canadian Dollar
1 Philippine Peso = 0.01966 Swiss Franc
1 Philippine Peso = 13.25953 Chilean Peso
1 Philippine Peso = 0.13713 Chinese Yuan
1 Philippine Peso = 58.11339 Colombian Peso
1 Philippine Peso = 10.94729 Costa Rica Colon
1 Philippine Peso = 0.01996 Cuban Peso
1 Philippine Peso = 2.02635 Cape Verde Escudo
1 Philippine Peso = 0.49646 Czech Koruna
1 Philippine Peso = 3.53643 Djibouti Franc
1 Philippine Peso = 0.13669 Danish Krone
1 Philippine Peso = 0.9443 Dominican Peso
1 Philippine Peso = 2.17654 Algerian Dinar
1 Philippine Peso = 0.28741 Estonian Kroon
1 Philippine Peso = 0.35935 Egyptian Pound
1 Philippine Peso = 0.45338 Ethiopian Birr
1 Philippine Peso = 0.01837 Euro
1 Philippine Peso = 0.04141 Fiji Dollar
1 Philippine Peso = 0.01585 Falkland Islands Pound
1 Philippine Peso = 0.01589 British Pound
1 Philippine Peso = 0.08644 Ghanaian Cedi
1 Philippine Peso = 0.87263 Gambian Dalasi
1 Philippine Peso = 185.36634 Guinea Franc
1 Philippine Peso = 0.14655 Guatemala Quetzal
1 Philippine Peso = 4.10222 Guyana Dollar
1 Philippine Peso = 0.15507 Hong Kong Dollar
1 Philippine Peso = 0.46756 Honduras Lempira
1 Philippine Peso = 0.13591 Croatian Kuna
1 Philippine Peso = 1.35316 Haiti Gourde
1 Philippine Peso = 5.67678 Hungarian Forint
1 Philippine Peso = 265.52206 Indonesian Rupiah
1 Philippine Peso = 0.07197 Israeli Shekel
1 Philippine Peso = 1.29726 Indian Rupee
1 Philippine Peso = 23.5576 Iraqi Dinar
1 Philippine Peso = 647.3348 Iran Rial
1 Philippine Peso = 2.18607 Iceland Krona
1 Philippine Peso = 2.56259 Jamaican Dollar
1 Philippine Peso = 0.01415 Jordanian Dinar
1 Philippine Peso = 2.20817 Japanese Yen
1 Philippine Peso = 2.04931 Kenyan Shilling
1 Philippine Peso = 1.37303 Kyrgyzstan Som
1 Philippine Peso = 79.08964 Cambodia Riel
1 Philippine Peso = 9.03374 Comoros Franc
1 Philippine Peso = 17.96766 North Korean Won
1 Philippine Peso = 22.12218 Korean Won
1 Philippine Peso = 0.00607 Kuwaiti Dinar
1 Philippine Peso = 0.01637 Cayman Islands Dollar
1 Philippine Peso = 6.29786 Kazakhstan Tenge
1 Philippine Peso = 163.48573 Lao Kip
1 Philippine Peso = 30.14574 Lebanese Pound
1 Philippine Peso = 3.02855 Sri Lanka Rupee
1 Philippine Peso = 1.79677 Liberian Dollar
1 Philippine Peso = 0.25494 Lesotho Loti
1 Philippine Peso = 0.06086 Lithuanian Lita
1 Philippine Peso = 0.01239 Latvian Lat
1 Philippine Peso = 0.02815 Libyan Dinar
1 Philippine Peso = 0.19822 Moroccan Dirham
1 Philippine Peso = 0.3868 Moldovan Leu
1 Philippine Peso = 1.12338 Macedonian Denar
1 Philippine Peso = 27.27091 Myanmar Kyat
1 Philippine Peso = 48.87203 Mongolian Tugrik
1 Philippine Peso = 0.15971 Macau Pataca
1 Philippine Peso = 7.12717 Mauritania Ougulya
1 Philippine Peso = 0.70293 Mauritius Rupee
1 Philippine Peso = 0.30705 Maldives Rufiyaa
1 Philippine Peso = 14.19445 Malawi Kwacha
1 Philippine Peso = 0.37646 Mexican Peso
1 Philippine Peso = 0.0879 Malaysian Ringgit
1 Philippine Peso = 0.2547 Namibian Dollar
1 Philippine Peso = 6.28868 Nigerian Naira
1 Philippine Peso = 0.58595 Nicaragua Cordoba
1 Philippine Peso = 0.16921 Norwegian Krone
1 Philippine Peso = 2.08325 Nepalese Rupee
1 Philippine Peso = 0.02832 New Zealand Dollar
1 Philippine Peso = 0.00768 Omani Rial
1 Philippine Peso = 0.01996 Panama Balboa
1 Philippine Peso = 0.06481 Peruvian Nuevo Sol
1 Philippine Peso = 0.06558 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.09024 Pakistani Rupee
1 Philippine Peso = 0.078 Polish Zloty
1 Philippine Peso = 112.66121 Paraguayan Guarani
1 Philippine Peso = 0.07267 Qatar Rial
1 Philippine Peso = 0.08354 Romanian New Leu
1 Philippine Peso = 1.13647 Russian Rouble
1 Philippine Peso = 16.31603 Rwanda Franc
1 Philippine Peso = 0.07486 Saudi Arabian Riyal
1 Philippine Peso = 0.15525 Solomon Islands Dollar
1 Philippine Peso = 0.26353 Seychelles Rupee
1 Philippine Peso = 0.13296 Sudanese Pound
1 Philippine Peso = 0.1752 Swedish Krona
1 Philippine Peso = 0.02781 Singapore Dollar
1 Philippine Peso = 0.01585 St Helena Pound
1 Philippine Peso = 0.44332 Slovak Koruna
1 Philippine Peso = 149.43102 Sierra Leone Leone
1 Philippine Peso = 10.96027 Somali Shilling
1 Philippine Peso = 450.2196 Sao Tome Dobra
1 Philippine Peso = 0.17413 El Salvador Colon
1 Philippine Peso = 10.28109 Syrian Pound
1 Philippine Peso = 0.25482 Swaziland Lilageni
1 Philippine Peso = 0.68597 Thai Baht
1 Philippine Peso = 0.04577 Tunisian Dinar
1 Philippine Peso = 0.046 Tongan paʻanga
1 Philippine Peso = 0.07215 Turkish Lira
1 Philippine Peso = 0.13393 Trinidad Tobago Dollar
1 Philippine Peso = 0.60168 Taiwan Dollar
1 Philippine Peso = 44.44001 Tanzanian Shilling
1 Philippine Peso = 0.54103 Ukraine Hryvnia
1 Philippine Peso = 71.81074 Ugandan Shilling
1 Philippine Peso = 0.01996 United States Dollar
1 Philippine Peso = 0.55999 Uruguayan New Peso
1 Philippine Peso = 71.67099 Uzbekistan Sum
1 Philippine Peso = 0.19904 Venezuelan Bolivar
1 Philippine Peso = 454.62168 Vietnam Dong
1 Philippine Peso = 2.12378 Vanuatu Vatu
1 Philippine Peso = 0.05122 Samoa Tala
1 Philippine Peso = 12.04033 CFA Franc (BEAC)
1 Philippine Peso = 0.0539 East Caribbean Dollar
1 Philippine Peso = 12.12298 CFA Franc (BCEAO)
1 Philippine Peso = 2.18127 Pacific Franc
1 Philippine Peso = 4.98902 Yemen Riyal
1 Philippine Peso = 0.25486 South African Rand
1 Philippine Peso = 103.60351 Zambian Kwacha
1 Philippine Peso = 7.225 Zimbabwe dollar

Tourism as a success story

DESPITE being unable to hit its primary visitor arrival target, the overall growth of the tourism industry under the leadership of President Aquino is seen as a success story by both the public and private sectors.

Record tourism arrivals have been posted year-on-year, starting 2010, growing at an average rate of 8.25 percent, besting regional and global growth.

Benito Bengzon, undersecretary for tourism planning, said that while the original target of 10-million arrivals will not be achieved this year, the Department of Tourism (DOT) is still glad that it stuck with this ambitious fighting target.

The 10-million arrival goal, backed by the It’s More Fun in the Philippines Campaign, gave the government and private sector a chance to rally behind a fighting target, he said.

“If we had stopped at a much lower figure, then I don’t think it would have that rah-rah campaign. Look at the effect it has had on the Filipinos, there is a greater appreciation for tourism. In that respect, it has really fired up people. Are we below target? I don’t have to answer that. But we have to look beyond the target,” said Bengzon.

Despite only hitting half the goal, international tourist arrivals are still at a new record. It has grown from 3.02-million in 2009 to an estimated 5.2 million visitors in the end of 2015, a big milestone for the local tourism industry.

Domestic tourism also posted aggressive growth, as it exceeded the 2015 target of 51.7 million target in 2014 with 54.6-million travellers.

International tourism receipts have also been enjoying an upward trend, with overall revenues seen at P350.4-million in 2015 coming from 135.5 million at the start of the administration.

These increases in the economic contributions of tourism under the Aquino administration have set a new benchmark for the industry, according to Aileen Clemente, president of the Asean Tourism Association.

“These are the milestones and benchmarks, that we have looked at and they show a success story. Although of course, there is still room for improvement, nobody is ever satisfied. But as far as milestones are concerned, we achieved a lot,” she said.

The growth of the tourism industry in the last five years has surpassed expectations of the private sector, according to Eugene Yap, president of the Hotel and Restaurant Association of the Philippines (HRAP).

“We are very happy with the efforts and the results made by the Aquino administration. This is the first time that the administration was able to bring tourism to one of the forefront priorities of government service,” Yap said. 

Improvement in Travel and Tourism Competitiveness 

Among the major accomplishments the tourism industry garnered in the last five years, is the improvement in the ranking of the Philippines in the Travel & Tourism Competitiveness 2015 report of the World Economic Forum.

Coming from the 82nd place in 2013, the country placed 8 notches higher in the T&T Competitiveness Index. The Philippines ranked 74th out of 141 economies surveyed by the report.

The government’s prioritization of travel, international openness and price competitiveness contributed to the improvement in the country’s ranking.

Still, the Philippines lags behind many of its Asean neighbors, some of which ranked in the top 50. Singapore was ranked 11th, Malaysia, 25th, Thailand 35th and Indonesia 50th.

Safety and security concerns, as well as poor infrastructure, weighed down the country’s standing.

Clemente echoed the findings of the report, saying that lagging infrastructure development, as well as natural and man-made incidents hampered what could have been a faster growth for the tourism industry.

“Our airports and air agreements grew at a slower pace than the growth of tourism. This did hamper growth. If it was aligned by the timeline of the DOT, then we would have hit our targets,” she said.

Under the National Tourism Development Plan

All of the accomplishments made by the tourism industry in the years 2010-2015 all fall under the framework and strategic direction of the National Tourism Development Plan.

This roadmap has been guiding the public and private stakeholders on how to develop a sustainable tourism industry.

“Everything is aligned and part of the blueprint or roadmap for tourism from 2010-2016,” said Bengzon.

The three main strategic directions of the NTDP are: improving international air access and connectivity, development of world class tourism products and destinations and the empowerment of local executives and improving capabilities of the frontliners.

“The government recognized the need to modernize, improve and update the structure and vision of tourism. It progressed much because there was a clear framework that was done to ensure the movement,” said Clemente.

While there was a huge leap in tourism seen during the last five years, all three sources said that past administrations should also be credited in the success the industry has been seeing.

“The previous administrations, from Marcos and Aquino, each one made its own stride for the development of tourism. Aquino revitalized, continued, reassessed and reengineered the whole tourism industry. We have more awareness now than ever before,” said Yap.

Proper planning and development through years spanning different administration has built the tourism industry to what it is today, added Bengzon.

“Whatever successes we have now is a result of what we have built on through the years. When you look at tourism, while we say the benefits can be immediate or faster trickle than other industries, we have to take in mind it takes many years of proper planning and development before you can get to a stage like where we are now,” he said.
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