January 19, 2017, 8:19 am
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1 Philippine Peso = 0.07373 UAE Dirham
1 Philippine Peso = 2.57378 Albanian Lek
1 Philippine Peso = 0.03554 Neth Antilles Guilder
1 Philippine Peso = 0.31799 Argentine Peso
1 Philippine Peso = 0.02683 Australian Dollar
1 Philippine Peso = 0.03594 Aruba Florin
1 Philippine Peso = 0.04015 Barbados Dollar
1 Philippine Peso = 1.59024 Bangladesh Taka
1 Philippine Peso = 0.03683 Bulgarian Lev
1 Philippine Peso = 0.00756 Bahraini Dinar
1 Philippine Peso = 33.69343 Burundi Franc
1 Philippine Peso = 0.02008 Bermuda Dollar
1 Philippine Peso = 0.02866 Brunei Dollar
1 Philippine Peso = 0.13752 Bolivian Boliviano
1 Philippine Peso = 0.06466 Brazilian Real
1 Philippine Peso = 0.02008 Bahamian Dollar
1 Philippine Peso = 1.3697 Bhutan Ngultrum
1 Philippine Peso = 0.21257 Botswana Pula
1 Philippine Peso = 401.92732 Belarus Ruble
1 Philippine Peso = 0.03975 Belize Dollar
1 Philippine Peso = 0.02636 Canadian Dollar
1 Philippine Peso = 0.02027 Swiss Franc
1 Philippine Peso = 13.25216 Chilean Peso
1 Philippine Peso = 0.13857 Chinese Yuan
1 Philippine Peso = 59.08452 Colombian Peso
1 Philippine Peso = 10.94158 Costa Rica Colon
1 Philippine Peso = 0.02008 Cuban Peso
1 Philippine Peso = 2.08352 Cape Verde Escudo
1 Philippine Peso = 0.51054 Czech Koruna
1 Philippine Peso = 3.5802 Djibouti Franc
1 Philippine Peso = 0.14047 Danish Krone
1 Philippine Peso = 0.93074 Dominican Peso
1 Philippine Peso = 2.20173 Algerian Dinar
1 Philippine Peso = 0.29553 Estonian Kroon
1 Philippine Peso = 0.37844 Egyptian Pound
1 Philippine Peso = 0.45091 Ethiopian Birr
1 Philippine Peso = 0.01889 Euro
1 Philippine Peso = 0.04186 Fiji Dollar
1 Philippine Peso = 0.01668 Falkland Islands Pound
1 Philippine Peso = 0.01668 British Pound
1 Philippine Peso = 0.08489 Ghanaian Cedi
1 Philippine Peso = 0.88376 Gambian Dalasi
1 Philippine Peso = 186.70949 Guinea Franc
1 Philippine Peso = 0.15123 Guatemala Quetzal
1 Philippine Peso = 4.106 Guyana Dollar
1 Philippine Peso = 0.15569 Hong Kong Dollar
1 Philippine Peso = 0.45774 Honduras Lempira
1 Philippine Peso = 0.14162 Croatian Kuna
1 Philippine Peso = 1.28749 Haiti Gourde
1 Philippine Peso = 5.79984 Hungarian Forint
1 Philippine Peso = 267.35595 Indonesian Rupiah
1 Philippine Peso = 0.07659 Israeli Shekel
1 Philippine Peso = 1.3682 Indian Rupee
1 Philippine Peso = 23.7101 Iraqi Dinar
1 Philippine Peso = 649.86949 Iran Rial
1 Philippine Peso = 2.28267 Iceland Krona
1 Philippine Peso = 2.57599 Jamaican Dollar
1 Philippine Peso = 0.01421 Jordanian Dinar
1 Philippine Peso = 2.28719 Japanese Yen
1 Philippine Peso = 2.08292 Kenyan Shilling
1 Philippine Peso = 1.39468 Kyrgyzstan Som
1 Philippine Peso = 80.11845 Cambodia Riel
1 Philippine Peso = 9.27525 Comoros Franc
1 Philippine Peso = 18.06866 North Korean Won
1 Philippine Peso = 23.72214 Korean Won
1 Philippine Peso = 0.00613 Kuwaiti Dinar
1 Philippine Peso = 0.01646 Cayman Islands Dollar
1 Philippine Peso = 6.68681 Kazakhstan Tenge
1 Philippine Peso = 163.9229 Lao Kip
1 Philippine Peso = 30.21682 Lebanese Pound
1 Philippine Peso = 3.01144 Sri Lanka Rupee
1 Philippine Peso = 1.82694 Liberian Dollar
1 Philippine Peso = 0.27103 Lesotho Loti
1 Philippine Peso = 0.06121 Lithuanian Lita
1 Philippine Peso = 0.01246 Latvian Lat
1 Philippine Peso = 0.02868 Libyan Dinar
1 Philippine Peso = 0.20159 Moroccan Dirham
1 Philippine Peso = 0.40323 Moldovan Leu
1 Philippine Peso = 1.15559 Macedonian Denar
1 Philippine Peso = 27.06284 Myanmar Kyat
1 Philippine Peso = 49.94981 Mongolian Tugrik
1 Philippine Peso = 0.16036 Macau Pataca
1 Philippine Peso = 7.12387 Mauritania Ougulya
1 Philippine Peso = 0.72014 Mauritius Rupee
1 Philippine Peso = 0.30797 Maldives Rufiyaa
1 Philippine Peso = 14.38807 Malawi Kwacha
1 Philippine Peso = 0.43213 Mexican Peso
1 Philippine Peso = 0.08957 Malaysian Ringgit
1 Philippine Peso = 0.27209 Namibian Dollar
1 Philippine Peso = 6.32403 Nigerian Naira
1 Philippine Peso = 0.58975 Nicaragua Cordoba
1 Philippine Peso = 0.17069 Norwegian Krone
1 Philippine Peso = 2.1843 Nepalese Rupee
1 Philippine Peso = 0.02826 New Zealand Dollar
1 Philippine Peso = 0.00773 Omani Rial
1 Philippine Peso = 0.02008 Panama Balboa
1 Philippine Peso = 0.06745 Peruvian Nuevo Sol
1 Philippine Peso = 0.06333 Papua New Guinea Kina
1 Philippine Peso = 1 Philippine Peso
1 Philippine Peso = 2.10359 Pakistani Rupee
1 Philippine Peso = 0.08276 Polish Zloty
1 Philippine Peso = 116.05701 Paraguayan Guarani
1 Philippine Peso = 0.0731 Qatar Rial
1 Philippine Peso = 0.08481 Romanian New Leu
1 Philippine Peso = 1.19264 Russian Rouble
1 Philippine Peso = 16.31379 Rwanda Franc
1 Philippine Peso = 0.07528 Saudi Arabian Riyal
1 Philippine Peso = 0.15698 Solomon Islands Dollar
1 Philippine Peso = 0.26272 Seychelles Rupee
1 Philippine Peso = 0.12864 Sudanese Pound
1 Philippine Peso = 0.17904 Swedish Krona
1 Philippine Peso = 0.02867 Singapore Dollar
1 Philippine Peso = 0.01668 St Helena Pound
1 Philippine Peso = 0.44581 Slovak Koruna
1 Philippine Peso = 146.29592 Sierra Leone Leone
1 Philippine Peso = 10.96165 Somali Shilling
1 Philippine Peso = 462.93516 Sao Tome Dobra
1 Philippine Peso = 0.17511 El Salvador Colon
1 Philippine Peso = 10.33889 Syrian Pound
1 Philippine Peso = 0.27216 Swaziland Lilageni
1 Philippine Peso = 0.7113 Thai Baht
1 Philippine Peso = 0.04658 Tunisian Dinar
1 Philippine Peso = 0.04632 Tonga Pa'ang
1 Philippine Peso = 0.07556 Turkish Lira
1 Philippine Peso = 0.1345 Trinidad Tobago Dollar
1 Philippine Peso = 0.63521 Taiwan Dollar
1 Philippine Peso = 44.48906 Tanzanian Shilling
1 Philippine Peso = 0.5529 Ukraine Hryvnia
1 Philippine Peso = 72.37502 Ugandan Shilling
1 Philippine Peso = 0.02008 United States Dollar
1 Philippine Peso = 0.57519 Uruguayan New Peso
1 Philippine Peso = 64.9468 Uzbekistan Sum
1 Philippine Peso = 0.20026 Venezuelan Bolivar
1 Philippine Peso = 453.06163 Vietnam Dong
1 Philippine Peso = 2.15479 Vanuatu Vatu
1 Philippine Peso = 0.05167 Samoa Tala
1 Philippine Peso = 12.38747 CFA Franc (BEAC)
1 Philippine Peso = 0.05421 East Caribbean Dollar
1 Philippine Peso = 12.49508 CFA Franc (BCEAO)
1 Philippine Peso = 2.24312 Pacific Franc
1 Philippine Peso = 5.01706 Yemen Riyal
1 Philippine Peso = 0.27219 South African Rand
1 Philippine Peso = 104.1859 Zambian Kwacha
1 Philippine Peso = 7.26561 Zimbabwe dollar

Tourism as a success story

DESPITE being unable to hit its primary visitor arrival target, the overall growth of the tourism industry under the leadership of President Aquino is seen as a success story by both the public and private sectors.

Record tourism arrivals have been posted year-on-year, starting 2010, growing at an average rate of 8.25 percent, besting regional and global growth.

Benito Bengzon, undersecretary for tourism planning, said that while the original target of 10-million arrivals will not be achieved this year, the Department of Tourism (DOT) is still glad that it stuck with this ambitious fighting target.

The 10-million arrival goal, backed by the It’s More Fun in the Philippines Campaign, gave the government and private sector a chance to rally behind a fighting target, he said.

“If we had stopped at a much lower figure, then I don’t think it would have that rah-rah campaign. Look at the effect it has had on the Filipinos, there is a greater appreciation for tourism. In that respect, it has really fired up people. Are we below target? I don’t have to answer that. But we have to look beyond the target,” said Bengzon.

Despite only hitting half the goal, international tourist arrivals are still at a new record. It has grown from 3.02-million in 2009 to an estimated 5.2 million visitors in the end of 2015, a big milestone for the local tourism industry.

Domestic tourism also posted aggressive growth, as it exceeded the 2015 target of 51.7 million target in 2014 with 54.6-million travellers.

International tourism receipts have also been enjoying an upward trend, with overall revenues seen at P350.4-million in 2015 coming from 135.5 million at the start of the administration.

These increases in the economic contributions of tourism under the Aquino administration have set a new benchmark for the industry, according to Aileen Clemente, president of the Asean Tourism Association.

“These are the milestones and benchmarks, that we have looked at and they show a success story. Although of course, there is still room for improvement, nobody is ever satisfied. But as far as milestones are concerned, we achieved a lot,” she said.

The growth of the tourism industry in the last five years has surpassed expectations of the private sector, according to Eugene Yap, president of the Hotel and Restaurant Association of the Philippines (HRAP).

“We are very happy with the efforts and the results made by the Aquino administration. This is the first time that the administration was able to bring tourism to one of the forefront priorities of government service,” Yap said. 

Improvement in Travel and Tourism Competitiveness 

Among the major accomplishments the tourism industry garnered in the last five years, is the improvement in the ranking of the Philippines in the Travel & Tourism Competitiveness 2015 report of the World Economic Forum.

Coming from the 82nd place in 2013, the country placed 8 notches higher in the T&T Competitiveness Index. The Philippines ranked 74th out of 141 economies surveyed by the report.

The government’s prioritization of travel, international openness and price competitiveness contributed to the improvement in the country’s ranking.

Still, the Philippines lags behind many of its Asean neighbors, some of which ranked in the top 50. Singapore was ranked 11th, Malaysia, 25th, Thailand 35th and Indonesia 50th.

Safety and security concerns, as well as poor infrastructure, weighed down the country’s standing.

Clemente echoed the findings of the report, saying that lagging infrastructure development, as well as natural and man-made incidents hampered what could have been a faster growth for the tourism industry.

“Our airports and air agreements grew at a slower pace than the growth of tourism. This did hamper growth. If it was aligned by the timeline of the DOT, then we would have hit our targets,” she said.

Under the National Tourism Development Plan

All of the accomplishments made by the tourism industry in the years 2010-2015 all fall under the framework and strategic direction of the National Tourism Development Plan.

This roadmap has been guiding the public and private stakeholders on how to develop a sustainable tourism industry.

“Everything is aligned and part of the blueprint or roadmap for tourism from 2010-2016,” said Bengzon.

The three main strategic directions of the NTDP are: improving international air access and connectivity, development of world class tourism products and destinations and the empowerment of local executives and improving capabilities of the frontliners.

“The government recognized the need to modernize, improve and update the structure and vision of tourism. It progressed much because there was a clear framework that was done to ensure the movement,” said Clemente.

While there was a huge leap in tourism seen during the last five years, all three sources said that past administrations should also be credited in the success the industry has been seeing.

“The previous administrations, from Marcos and Aquino, each one made its own stride for the development of tourism. Aquino revitalized, continued, reassessed and reengineered the whole tourism industry. We have more awareness now than ever before,” said Yap.

Proper planning and development through years spanning different administration has built the tourism industry to what it is today, added Bengzon.

“Whatever successes we have now is a result of what we have built on through the years. When you look at tourism, while we say the benefits can be immediate or faster trickle than other industries, we have to take in mind it takes many years of proper planning and development before you can get to a stage like where we are now,” he said.
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