June 24, 2017, 3:05 am
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Ecommerce to hit $10B in 2020

Electronic commerce will grow alongside the traditional retail outlets, malls included, in the Philippines due to improved spending powers of Filipinos

Amit Bagga, regional vice president for sales for Asia-Pacific of  JDA Software, describes  the growth of these two retail channels would be homogenous and not  separate.

Constantin Robertz, managing director of Zalora Philippines, said all channels are growing and  the growth of online does not necessarily mean malls would be closing down.

“It’s not either or, people will use both channes. Malls act like town squares (in a community), a destination where people hang out But online is growing faster,” said Robertz.

He cited a study by Google and Temasek released last year estimating ecommerce in the country to grow to $10 billion by 2025.

As ecommerce is  relatively, brick and mortar stores use online as a complementary channel  that does not cannibalize their sales.

Mall expansion outside of Metro Manila is also seen as a new market for e-commerce where retailers can drive their online sales.

JDA, leading provider of seamless supply chain planning and execution solutions, now has 16 retailer-clients in the Philippines.
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